Content Works is Postmedia’s branded content studio. We believe in content marketing because we’ve seen it connect with people firsthand, and that connection can be profound enough to influence your target audience. We tap into the expertise of advertising professionals, producers, videographers and writers to craft compelling stories that will drive your business goals. Our sponsored articles are also published in the pages of Postmedia’s iconic titles, next to editorial content from our trusted brands, so your message is delivered to thousands of loyal readers.

Postmedia’s editorial and commercial content solutions offer advertisers unique advantages as part of their advertising mix. Our contextual solutions offer clients the ability to leverage the earned trust, credibility, expertise and authentic voice of our various brands to drive ad performance.

Our commercial content advantages also offer added value with the ability to create a hyper relevant, constructed context designed specifically to drive clients’ goals such as awareness, engagement, site traffic, brand lift, and thought leadership.

Our ability to offer tailored and thoughtful content solutions paired with our proprietary audience data, mass reaching network and best in class product stack is incomparable.