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Sponsored Content

Sponsored content enables brand stories to be told through their own narrative, building credibility, trust and driving consumer intention and interest. Sponsored content is key to social sharing today.

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Reach Canada’s Largest, Most Engaged Audience

Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

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SPONSORED CONTENT

Solutions

Our in-house commercial studio is your #1 source for articles, social copy, dynamic content, video infographics and more. No agency in Canada comes close to the quality and volume of our team.

Articles

Original articles are created for clients to help tell their stories and accomplish campaign goals.

Social Copy

Compelling copy is crafted to accompany articles on Postmedia social channels and network of websites.

Combining Content & Digital Marketing

A combination of content campaigns and social digital marketing provides a more holistic approach to advertising.

Infographics

Infographics are sticky and ideal for SEO. A visual explainer adds an engaging element to a sponsored content article.

Interactive Map

Interactive maps are used to explore communities, event spaces or developments by hovering on hot spots to reveal images and information. Ask us about design!

Dynamic Content

Use animation, video and interactive features to help explain complex topics and engage readers.

There Are Endless Formats for Dynamic Content 

Maximize engagement with your content with dynamic content such as Interactive Catalogue, Choose Your Own Adventure, and long- or short-form content packages.

Dynamic Format Options 

• Interactive catalogue (Visual package): Click on different products in a collage to get more details and make a purchase 


• Choose your own adventure (Custom package): Answer a series of questions that result in content that matches interests

•Long form content (Visual package): In-depth feature presented in an immersive format with interactive touchpoints

 

• Long form lite (Basic package): Immersive story page without the bells and whistles
ckages.

Dynamic Infographics

Clickable, linkable interactive visual explainers can be a carousel, quiz or hotspot image can be embedded within Postmedia publication websites.

Dynamic Web Pages

These are ideal for long-form storytelling or major content executions. Use rich multimedia elements hosted on a unique vanity URL.

Video Production

Our professional in-house producers can service all your video needs.

We are a full-service commercial studio and offer a variety of video production services. 

 

Let's get started on your next project.  

With Postmedia You'll Work with Professional Video Producers
Video production includes:
 
• Basic interview + B-roll
• Hosted videos
• Event coverage
• Shop talk
• Expander videos
• Broadcast-quality television commercials
 
 
Submit this form to schedule an initial call with our team.

 

Use
Cases

Learn how sponsored content is an innovative way to gain reach, authority and engagement. See our use cases for success.

  • minerals

    Mineral Exploration Company

    Sponsored content for Sego Resources made a huge impact in gaining investor leads and newsletter signups.

    Read More

  • insurance

    Auto Insurance Company

    Learn how Intact Insurance used content to promote its insurance plans and a new driving app to new customers.

    Read More

  • medical diagnostics

    Medical Diagnostics Company

    Sponsored content about antibody testing created much-needed awareness with multiple target healthcare audiences.

    Read More

  • pharma

    Pharmaceutical Company

    GSK Pharmaceutical makes the point about Meningitis B vaccinations by reaching targeted audiences with sponsored content.

    Read More

  • finance

    Leading Financial Services Provider

    How did this financial services company gain respect as a financial thought leader within the entrepreneurial space?

    Read More

  • dreamhouse

    Luxury Real Estate

    Learn how sponsored content achieved this builder's housing goals when limitations in Facebook appeared.

    Read More

  • real estate developer

    Real Estate Developer

    Find out how this Edmonton developer promoted family-friendly, vibrant communities with sponsored content and dynamic infographics

    Read More

  • golf

    National Golf Brand

    Callaway Golf used sponsored content and digital ads to achieve sales goals in multiple channels.

    Read More

  • coffee

    Premium Coffee Company

    Why go out for coffee? Sponsored content sold the benefits of a premium at-home coffee experience for this coffee brand.

    Read More

Mineral Exploration Company

Sponsored content for Sego Resources made a huge impact in gaining investor leads and newsletter signups.

Auto Insurance Company

Learn how Intact Insurance used content to promote its insurance plans and a new driving app to new customers.

Medical Diagnostics Company

Sponsored content about antibody testing created much-needed awareness with multiple target healthcare audiences.

Pharmaceutical Company

GSK Pharmaceutical makes the point about Meningitis B vaccinations by reaching targeted audiences with sponsored content.

Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

At Postmedia Solutions, our mission is to make big things happen for brands.

We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

Leading Financial Services Provider

How did this financial services company gain respect as a financial thought leader within the entrepreneurial space?

Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

At Postmedia Solutions, our mission is to make big things happen for brands.

We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

Luxury Real Estate

Learn how sponsored content achieved this builder's housing goals when limitations in Facebook appeared.

Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

At Postmedia Solutions, our mission is to make big things happen for brands.

We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

Real Estate Developer

Find out how this Edmonton developer promoted family-friendly, vibrant communities with sponsored content and dynamic infographics

Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

At Postmedia Solutions, our mission is to make big things happen for brands.

We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

National Golf Brand

Callaway Golf used sponsored content and digital ads to achieve sales goals in multiple channels.

Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

At Postmedia Solutions, our mission is to make big things happen for brands.

We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

Premium Coffee Company

Why go out for coffee? Sponsored content sold the benefits of a premium at-home coffee experience for this coffee brand.

Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

At Postmedia Solutions, our mission is to make big things happen for brands.

We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

Contact Us

Get in Touch

Find out what Postmedia's sponsored content services are and what it can do for your business.

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Our Podcasts

The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.

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Why Postmedia

Postmedia is one of Canada’s largest news networks

Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.

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