Hyperlocal Advertising

Target accurately to within 10 meters of a neighborhood with hyperlocal advertising. Hyperlocal reduces your costs by targeting small.

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Reach Canada’s Largest, Most Engaged Audience

Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

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Solutions

Can layering data with hyperlocal advertising do more for your business? Find out! Here are some of our valuable hyperlocal services and insights.

Geofencing

Where do your potential customers live, what is their profile and where are look-a-like customers? We can help.

Polygon Targeting using Geofencing

Use this type of location-based targeting which involved broadcasting your offer message to areas which appear to be polygon 'shapes', to users typically using GPS-enabled devices like cell phones.

Transactional Data & Insights

Some businesses have a treasure trove of data in their CRM systems such as postal codes and past purchases.

Foot Traffic Attribution

Hyperlocal targeting is a novel approach to creating and tracking both foot traffic and sales.

Automotive Insights

Ask us about our automotive data insights based on geographies and demographics for your campaigns. We have some unique tools.

Awareness, Activation & Retention

Hyperlocal campaigns can help with brand awareness, customer acquisition and continued retention.

Specific Customer Targeting

Target by geography and demographic factors. Which targets mimic current customers?

Share of Wallet

Hyperlocal advertising and geofencing can show you a better picture of market share in specific geographies.

Retail Insights

Brand managers really like our unique retail insights. They unlock unique consumer location behaviour and purchasing patterns to create look-alike audiences and highly targeted campaigns.

Use
Cases

Why do brand managers like polygon targeting and hyperlocal ads? Learn from our success stories.

Automotive Dealer Service

Find out how programmatic hyperlocal advertising found drivers of older vehicles needing service.

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National Golf Brand & Retailer

Learn how multi-channel campaigns drove more foot traffic and revenue to Callaway's pro shops.

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POSTMEDIA AD MANAGER

Step by Step

We make digital advertising easier than ever with P.A.M., the Postmedia Ad Manager. Go to market faster with this new self-serve tool.

Step 1

Specify Your Objectives

Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?

Step 2

Choose Your Budget to Determine Impressions

Choose your monthly budget and Postmedia brands, and that will determine the number of impressions you'll receive.

Step 3

Select Your Audiences with Confidence

We'll help you select your audience. Use our first party data and tools to ensure the best targeting.

Step 4

Upload Your Assets or Create Them Online

Use ready artwork and upload, or use our new online tools for creating your digital artwork.

Step 5

We Launch Your Campaign & Metrics

It's as simple as that. We launch your campaign and ensure the data is there for solid tracking and metrics.

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Hyperlocal Advertising

Reach Canada’s Largest, Most Engaged Audience