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    Dynamic Inventory Ads

    Dynamic display campaigns with Postmedia Solutions move SKUs.

     

    These types of ads are used mostly by automotive dealers and retailers online and the ads are served in real-time to a targeted audience. The ads are personalized to the viewer's product interests, previous behaviour, geolocation and other demographics.

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    Solutions

    Take advantage of the customization of dynamic display ads with Postmedia brands. We can show you how to layer dynamic inventory ads on your existing remarketing and retargeting efforts. Dynamic inventory ads are created with an ad template that automatically uses your product images and data.

    What Are Dynamic Inventory Ads?

    Dynamic ads are often used by retailers to sell specific SKUs and live inventory fast.

    These ads are called "dynamic" because the ad content and messaging changes automatically to show what's most relevant to the individual buyer.

     

    Dynamic ads are personalized ads based on user data and intent signals which run across most Postmedia brands.

     

    These ads are typically used for retailers and promoting specific products.

     

    They are automatically tailored to the user by geography, demographics and product preferences. Ads are shown usually in remarketing to past website visitors and they are usually shown to a targeted audience.

     

    Dynamic remarketing campaigns are one of the easiest campaigns to run because Google Ads can predict the best dynamic layouts depending on the target person.

    Are these ads more effective than static display ads?

    Dynamic remarketing ads are a proven tactic for conversions.

    Dynamic remarketing ads are a proven tactic for conversions.

     

    The benefits of dynamic display ads over static ads can be quite good as the ad messaging and offers change according to the individual viewer. Dynamic ads are typically used by retail advertisers which have multiple offerings. And they are shown to a very targeted audience, usually individuals who have already seen the item online.
     
     

    Dynamic ads are shown to individuals on multiple websites such as news media, audience targeting, retargeting, video ads and more. Postmedia Solutions’ in-house team is a Meta Business Partner — we have the technical skills and unique access to business assets and resources for your benefit.

     

    Best Use Cases

    We can help retailers and automotive dealers strategize and budget for dynamic ads.

    Live Inventory

    Dynamic ads are often used by retailers to sell specific SKUs and live inventory fast.

    Look-a-Likes

    Dynamic inventory ads can be served to potential customers online who look like previous buyers.

    Search Engine Results

    Dynamic ads can appear as shopping ads in search engine results pages.

    Remarketing & Dynamic Ads

    Retailers tend to use dynamic ads as a layer on top of remarketing display ads, tailored to the customer. These are highly targeted ads.

    eStore Catalogue

    Dynamic ads are often used to drive traffic to specific SKUS or pages on a website storefront and shown to previous visitors to the page.

    Product Feed

    Targeted dynamic ads can be set up by providing Google Ads and other platforms with an optimized product feed.

    Start with a Partner that Understands Product Feeds

     

    A product feed is all Google Ads needs to run dynamic remarketing ads. Providing an optimized feed means there is no additional manual work to do for your campaign.

    Submit this form to schedule a free consultation about Product Feeds.

    eCommerce Platform Tie-Ins

    Dynamic inventory ads can be integrated to shopper data from platforms such as WooCommerce, Big Commerce and Shopify.

    When Is It Best to Use Dynamic Inventory Ads?

    Dynamic inventory ads are best for retailers of multiple products or services, usually when they are looking to convert past website visitors.

    The products can be consumer hard goods like beauty products or fire pits, and even hospitality and travel services such as hotel rooms.

    Submit this form to request a free consultation to talk about Dynamic Inventory Advertising.

    Use
    Cases

    Increase sales & conversions with dynamic inventory advertising and retargeting. Learn from our clients' success with these select use cases.

    • retail

      Specialized Retailer

      Learn how this eclipse-related retailer sold more high-ticket items with dynamic ads and Google Shopping.

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    • artist

      Original Art Retailer

      A multi-channel approach worked for Sam's Originals, a retailer of original art.

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    Specialized Retailer

    Learn how this eclipse-related retailer sold more high-ticket items with dynamic ads and Google Shopping.

    Original Art Retailer

    A multi-channel approach worked for Sam's Originals, a retailer of original art.

    Contact Us

    Get in Touch

    The Postmedia Solutions team is ready to help you strategize with dynamic inventory ads and remarketing. Schedule a call with us today.

    Let's Get Started
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