Digital Audio Advertising

Expand your reach in innovative ways with audio ads on Spotify, YouTube Music and other streamers. With our help, you can activate clients faster and really capitalize on new audiences.

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Reach Canada’s Largest, Most Engaged Audience

Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

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Solutions

Are you new to audio advertising? Postmedia Solutions' team can produce and manage your audio advertising campaigns from A to Z, full service. Get started with plans starting at $1,000.

Creative Production

Our commercial in-house studio is ready to create with one source to manage production and placement

Audience Targeting

Tap into advanced selection tools for precise targeting with audio streamers' audience tools

Placement Services

Guarantee your ads are seen and heard with streaming music and audio podcasts. It's an exciting time for audio advertising.

Audio Impressions

We can help you strategize and budget for audio ads. Audience comes first. We can help you get the audio impressions you need for awareness and conversions campaigns.

Clickable Campaign Display Units

These are companion banners or audio banners, usually ads or images that appear at the same time as an audio ad. They are typically clickable to a URL that displays more information.

Spotify

Innovative Spotify ads include audio ads, video ads, image overlays and sponsored song lists. We can help you get in front of niche audiences and activate your ads faster.

YouTube Music

Promote your brand with streaming music on YouTube Music.

SoundCloud

Advertise on one of the world's largest online communities of artists, bands, DJs and audio creators. Get discovered on SoundCloud!

Use
Cases

Read how our clients are expanding into other channels and niche audiences with innovative digital audio advertising.

Ultimate Dream Home Lottery

Banned lottery ads were solved with this clever solution for The Canadian Hard of Hearing Association in Newfoundland and Labrador.

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Post-Secondary Institution

Digital audio and print were used to help secure $500M in fundraising for this learning institution.

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Tourism Vernon, B.C.

Learn how Tourism Vernon successfully attracted more visitors with digital audio campaigns.

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Our Podcasts

The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.

POSTMEDIA AD MANAGER

Step by Step

We make digital advertising easier than ever with P.A.M., the Postmedia Ad Manager. Go to market faster with this new self-serve tool.

Step 1

Specify Your Objectives

Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?

Step 2

Choose Your Budget to Determine Impressions

Choose your monthly budget and Postmedia brands, and that will determine the number of impressions you'll receive.

Step 3

Select Your Audiences with Confidence

We'll help you select your audience. Use our first party data and tools to ensure the best targeting.

Step 4

Upload Your Assets or Create Them Online

Use ready artwork and upload, or use our new online tools for creating your digital artwork.

Step 5

We Launch Your Campaign & Metrics

It's as simple as that. We launch your campaign and ensure the data is there for solid tracking and metrics.

Digital Audio Advertising

Reach Canada’s Largest, Most Engaged Audience