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    • Select Your Experience

    Join us in redefining what's possible for your brand.

    Digital Advertising

    Digital advertising today is more creative, targeted and geared for conversion due to more precise targeting and a renewed focus on performance.

     

    It's hard to navigate digital advertising without a solid partner. Partner with us!

    Get Started
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    Reach Canada’s Largest, Most Engaged Audience

    Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

    View Audiences

    Solutions

    No matter the advertising format, audience or channel, the Postmedia Solutions in-house digital agency can service all your digital advertising needs and be a true partner in your success.

    Placement Strategy

    We approach your business and objectives holistically with a mission to deliver a placement plan at the right spend that ensures success.

    First-Party Audience: Reach & Targeting

    Gain access to our leading, first-party data and intent tools. Our database is proprietary to Postmedia.

    Audience First

    No matter the advertising format, audience or channel, Postmedia Solutions' in-house digital agency can find your audience

    Proprietary First-Party Database

    Our first-party data layered with demographics and intent data is key to creating successful digital campaigns. Audience is where every campaign starts. Our proprietary tools to find audiences and understand verticals are second to none.

    Submit this form to set up a call with our team to discuss audience and your ideal customer profile.

    Fill Every Stage of the Funnel

    Digital advertising and different formats work to fill every funnel stage, from awareness to conversion.

    Ad Types

    We can walk you through all the advertising formats, with their pros and cons, as they relate to your objectives and channels.

    Start with a Partner Who Understands Audience

    Take advantage of our complete suite of digital advertising solutions.

    We offer a variety of digital ad formats designed to meet certain marketing objectives, including:
     
    1. Display Ads:
    • Banner Ads: Standard rectangular ads positioned at the top, bottom, or sides of web pages.
    • Leaderboard Ads: Prominent horizontal ads typically placed at the top of web pages.
    • Skyscraper Ads: Vertical ads aligned along the sidebars of pages.
    • Box Ads: Square or rectangular ads embedded within the content flow.
     
    2. Video Ads:
    • In-Stream Video Ads: Advertisements that play before, during, or after video content, on Postmedia-owned brands or other platforms.
    • On-Stream Ads: A unique in-video display option that delivers as a squeeze back top banner with excellent viewability.
     
    3. Native Ads:
    • Advertisements that blend seamlessly with the editorial content, matching the look and feel of the surrounding articles.
     
    4. Sponsored Content:
    • Branded articles or features created in collaboration with advertisers to engage readers through storytelling.
     
    5. Rich Media Ads:
    • Interactive ads incorporating elements like animations, expandable formats, or embedded videos to enhance user engagement.
     
    6. Programmatic Advertising:
    • Automated ad placements using real-time bidding to target specific audiences based on demographics, behavior, and interests.
     
    7. Social Media Advertising:
    • Ads distributed through social media channels to extend reach and engagement beyond Postmedia branded digital publications.
     
    8. Email Newsletter Sponsorships:
    • Advertisements or sponsored content featured within Postmedia's email newsletters, targeting subscribers directly.
     
    9. Mobile-Specific Ads:
    • Ads optimized for mobile devices, including interstitials, mobile banners, and in-app advertisements.
     
    These diverse digital ad formats enable advertisers like you to effectively reach and engage your target audiences across any platform.  Schedule a meeting with our team and let's get started!

    YouTube Advertising

    You don't want to miss out on the power of video ads and the growing audiences engaging and spending time on YouTube.

    Measurement

    Digital ads provide accurate data that translates into tracking, reports and actions that can improve performance. We help you answer the question, "Are my digital ads working?"

    On-Network Ads

    Get exposure with our readers. On-Network means the ads display on Postmedia-owned and operated news media.

    Off-Network Ads

    Tap into Postmedia Solutions in-house team for trusted, optimized ad placement off our network.

    Video Ads

    Video is growing every day. Video is a great medium to get your message across on our network, Google and social channels.

    Remarketing

    Remarketing serves your digital ad to users with previous ad clicks and website views. It's a proven tactic to increase engagement and conversion.

    Hyperlocal Advertising

    Target a specific neighborhood or streets, and other demographics, with digital hyperlocal advertising and Postmedia brands.

    Programmatic Advertising

    For buys on multiple platforms, choose programmatic advertising with Postmedia Solutions to optimize spend. With us, you'll get optimized ad placements on our network.

    Ask our team about optimizing with Programmatic Advertising.

    Maximize exposure with Programmatic Advertising and Postmedia Solutions.

    When you know your audience needs and campaign goals, programmatic is a great way to optimize placement and spend on over 2,000 platforms including Postmedia brands. Programmatic budgets can be as low as $250 to get started. 

    Use
    Cases

    Learn how our clients are succeeding with integrated, innovative digital advertising for every stage in the buyer journey.

    • juice

      National Juice & Smoothie Bar

      Find out how integrated display ads and social fueled every stage of the sales funnel for Booster Juice.

      Read More

    • chicken

      Fast Food Restaurant Chain

      Mary Brown's Chicken & Taters promoted their menu, delivery & giving back to the community during Covid with integrated digital advertising.

      Read More

    • automotive manufacturing

      Automotive Manufacturer

      See how digital native ads and other solutions helped to drive attendees for this auto panel webinar series.

      Read More

    • lotto

      Non-Profit Home Lottery

      Learn how slumping sales were revived with new on-network advertising.

      Read More

    • golf

      National Golf Brand

      See how Callaway Golf drove brand awareness, more eCommerce sales and more shoppers to its golf course pro shops.

      Read More

    National Juice & Smoothie Bar

    Find out how integrated display ads and social fueled every stage of the sales funnel for Booster Juice.

    Fast Food Restaurant Chain

    Mary Brown's Chicken & Taters promoted their menu, delivery & giving back to the community during Covid with integrated digital advertising.

    Automotive Manufacturer

    See how digital native ads and other solutions helped to drive attendees for this auto panel webinar series.

    Non-Profit Home Lottery

    Learn how slumping sales were revived with new on-network advertising.

    National Golf Brand

    See how Callaway Golf drove brand awareness, more eCommerce sales and more shoppers to its golf course pro shops.

    • Numbers

      0%

      Six out of ten adults in Canada can be reached with online ad formats on websites and apps.

      Source: Totum Research, Nov 2023
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    Contact Us

    Get in Touch

    Learn more about the power of integrated digital advertising and the Postmedia network. We can manage digital advertising on any channel.

    Get Started
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    POSTMEDIA AD MANAGER

    Step by Step

    We make digital advertising easier than ever with P.A.M., the Postmedia Ad Manager. Go to market faster with this new self-serve tool.

    1

    Step 1

    Specify Your Objectives

    Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?

    2

    Step 2

    Choose Your Budget to Determine Impressions

    Choose your monthly budget and Postmedia brands, and that will determine the number of impressions you'll receive.

    3

    Step 3

    Select Your Audiences with Confidence

    We'll help you select your audience. Use our first party data and tools to ensure the best targeting.

    4

    Step 4

    Upload Your Assets or Create Them Online

    Use ready artwork and upload, or use our new online tools for creating your digital artwork.

    5

    Step 5

    We Launch Your Campaign & Metrics

    It's as simple as that. We launch your campaign and ensure the data is there for solid tracking and metrics.

    Our Podcasts

    The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.

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    Why Postmedia

    Postmedia is one of Canada’s largest news networks

    Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.

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