Jan 14 • Programmatic Advertising

Machine Learning and Programmatic Advertising: A Game Changer for 2025 Campaigns

Machine learning is revolutionizing digital marketing and programmatic advertising strategies. Media planners and marketing managers are using it to ...

Jan 07 • Consumer Insights

Brand Strategy vs. Marketing Strategy (And How They Work Together)

Aligning your brand and marketing strategies is the key to connecting with your audience, standing out in your market and driving sustainable growth ...

Jan 02 • Uncategorized

The Works by Content Works: December 2024

As 2024 draws to a close, it’s the perfect time to reflect on another year at Postmedia Content Works. This year we expanded our team, won two Native ...

Dec 17 • Consumer Insights

How to Implement Effective Retail Marketing Strategies

Leveraging digital retail marketing strategies can help you create brand awareness, build loyalty and increase profits. These days, you need more ...

Dec 11 • Consumer Insights

How Local Businesses Can Implement Proximity Marketing in Out-of-Home Ad Campaigns

Local businesses often can’t maximize their out-of-home ad campaigns because of a lack of targeting and personalization. This can lead to a poor ...

Dec 04 • Content Marketing

The Works by Content Works: November 2024

Last month, we looked at the first two types of user intent. Now we'll look at the last two. As a reminder, here are the four types: Informational ...

Dec 03 • Consumer Insights

Using Social Media to Boost Your Law Firm's Online Presence

When used strategically, social media can help law firms build visibility and trust in communities while staying authentic and approachable. An ...

Nov 26 • Consumer Insights

Seven Digital Marketing Tactics Tailored for Service Sector Businesses

Digital marketing tactics are essential for service sector businesses to stand out in today’s hypercompetitive marketplace. Search engine ...

Nov 19 • Consumer Insights

Key Strategies for Expanding a Legal Practice Through Digital Marketing

A digital marketing strategy can help you build credibility and nurture relationships in a sustainable approach to grow your legal practice. A ...

Nov 12 • Content Marketing

The Works by Content Works: October 2024

When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...

Nov 12 • Programmatic Advertising

Open Marketplaces vs. Private Marketplaces for Ad Buying

Understanding the differences between an open marketplace and a private marketplace is critical to determining which of these real-time bidding ...