The Works by Content Works: August 2024

In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a special project, and we work on many of these throughout the year.

Some of our special projects, like the example below, are in collaboration with a specific client, who looks to our expertise to create engaging content and design an attractive and functional section, brochure or magazine that they can use for their business.

We also create in-house special sections. These are timely features that run in print within one or more of our newspapers on a particular topic. Content Works is responsible for features like Luxury Living or National Nursing Week, for example. We create content around a topic and advertisers can align themselves with that topic, reaching their desired audience.​

We have sections throughout the year on a wide variety of topics, so if you’re interested to see how you can align your business with relevant and timely content, reach out to your account manager or fill out this contact form.

Every month, Postmedia’s Content Works team partners with advertisers across Canada to create impactful content that combines our expert storytelling with their marketing goals to create content that resonates with readers. Here’s a selection of the best content partnerships we created with brands last month.

Conqora Capital Partners

This story encouraged readers to rent the last available one-bedroom units at Canvas Lofts, a boutique apartment complex in Ottawa's trendy Hintonburg neighbourhood. Designed for modern young professionals, Canvas Lofts epitomizes smart, healthy living by offering personalized amenities, including a Lululemon Studio x Peloton Mirror for home workouts and virtual health care services through TytoHome and Cleveland Clinic. The apartments feature open-concept layouts, high ceilings and large windows, providing a stylish and comfortable living environment just steps away from the Parkdale Farmers Market.

Read the content here: Ottawa Citizen x Conqora Capital Partners

Destination Osoyoos

The goal of this campaign was to highlight the resilience and adaptability of wineries in the Osoyoos, Oliver and the Similkameen Valley regions, despite recent environmental challenges. The campaign showcased how these wineries, including Fairview Cellars and Nk’Mip Cellars, have persevered and continue to produce high-quality, sustainable wines. The campaign also invited readers to explore the region’s offerings through an interactive wine map and encouraged participation in a contest for a chance to win a fall getaway to B.C.’s wine country, providing an immersive and educational experience.

Read the content here: Vancouver Sun x Destination Osoyoos

Intact Insurance

Intact Insurance partnered with Content Works to remind readers that home fire prevention can be achieved through simple actions. An interview with an expert at Intact unveiled five simple actions that anyone can do to ensure their home is protected from fires, and a short quiz testing the reader's knowledge was added at the end of the article to further emphasize the information. Through the campaign, Intact was positioned as your partner in protecting the home, and emphasized that speaking with a representative is the best way to obtain the right insurance for you.

Read the content here: National Post x Intact Insurance

Rogers Charity Classic

Content Works partnered with the organizers of the Rogers Charity Classic senior PGA golf tournament to create a 56-page digital spectator guide and two sponsored content campaigns to promote the event, held in Calgary from Aug. 12-18. This campaign had two key goals, the spectator guide helped visitors learn about the event, who was competing and what other activities were being offered. The sponsored content campaigns sought to entice readers to buy tickets to the event by highlighting the top players attending and explaining how the tournament's fundraisers benefit Alberta charities.

Read the content here: Postmedia x Rogers Charity Classic

TELUS

In the face of historic wildfires, floods, droughts and the ongoing impacts of human activities, TELUS has integrated environmental protection and regeneration practices into its business model. This story outlines some of the many partnerships TELUS has sought out in order to combat challenges related to climate change, food and water security‌, land degradation and biodiversity loss. The story's main objectives were to create awareness around TELUS' expertise in this area and to promote its ability help businesses make the transition to being more sustainable, while showcasing that investments in nature-based solutions can benefit both business and the environment.

Read the content here: Financial Post x TELUS