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Oct 01 • Search Engine Marketing

What is Retargeting and How Does it Work?

Retargeting offers a second chance to engage and convert potential customers who have visited your social channels or website but haven’t yet made a purchase or followed through on whatever call to action you set.

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LinkedIn Inspiration | On-Demand Webinar

The Works by Content Works: December 2024

Seven Digital Marketing Tactics Tailored for Service Sector Businesses

The Works by Content Works: January 2025

Hyperlocal Marketing for Retail: Boosting Local Visibility and Driving Sales

Programmatic Advertising in 2025: What’s Next for Organic and Paid Solutions?

How to Master A/B Testing

Understanding the Opportunities and Challenges of Mobile Marketing

Consumer First Marketing during COVID-19

The Works by Content Works: January 2024

May 22 • Blog

Maximize your Customer Reach and Budget with the Integration of Bing Ads

If you’re looking to reach fresh audiences with your ads while keeping costs affordable, consider Bing ads. If you want to attract more customers to ...

May 14 • Programmatic Advertising

Ensuring Data Privacy Compliance and Best Practices in Programmatic Advertising

Programmatic advertising is a game changer for brands. Automating the process of buying and selling online advertising delivers efficiency, more ...

Apr 30 • Content Marketing

The Works by Content Works: April 2024

Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...

Apr 30 • Search Engine Marketing

How To Discover Optimal SEO Keywords that Successfully Attract Customers

Understanding how to find optimal SEO keywords to attract customers can help you garner more online sales and raise the visibility of your business. ...

Apr 23 • Social Media Marketing

Advantages of Entrusting Your Social Media Marketing to a Professional Agency

A skilled team of digital marketers can help you effectively manage and optimize your social media marketing campaigns to engage with your audience ...

Apr 16 • Programmatic Advertising

Leveraging First-Party Data for Contextual Targeting

First-party data provides marketers with better targeting and enhanced customer experiences for more impactful campaigns. Having the right tools can ...

Apr 09 • Digital Audio Advertising

Explore the Future of Digital Audio Advertising: 5 Trends that can Boost Your Business

Five trends in digital audio advertising are pointing the way to the future. Learn how you can leverage them in your marketing campaigns. Promoting ...

Apr 02 • Digital Audio Advertising

Determining the Perfect Time to Embrace Digital Audio Advertising for Your Business

As people become more attached to their smartphones, podcasts and music streaming, it’s up to brands to find innovative ways to reach them online ...

Mar 27 • Content Marketing

The Works by Content Works: March 2024

What are we talking about when we discuss “sponsored content” at Postmedia. Essentially, sponsored content is any paid content – articles, videos, ...

Mar 27 • Content Marketing

The Works by Content Works: March 2024

What are we talking about when we discuss “sponsored content” at Postmedia. Essentially, sponsored content is any paid content – articles, videos, ...

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Mar 26 • Consumer Insights

Ways to Enhance Page Speed and Meet Google's Core Web Vitals Assessment

Site performance is essential to attract and retain web traffic and drive conversions. Users want fast-loading sites and a seamless experience and ...

Mar 19 • Programmatic Advertising

Why First-Party Data is Crucial for Long-Term Success

First-party data is firsthand knowledge about your customers, and it's a powerful tool for creating targeted marketing campaigns, especially as ...

Mar 12 • Consumer Insights

Top 5 Tips to Create Great Landing Pages

Creating high-performing landing pages will help you connect with your target audience in a way that is personal and aligns with their core values – ...

Mar 06 • Social Media Marketing

Social Media Branding: The Ultimate Guide to Success

Social media branding helps you target potential customers and deliver consistent, engaging content designed to build trust and authority with your ...

Feb 29 • Content Marketing

The Works by Content Works: February 2024

Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...

Feb 29 • Content Marketing

The Works by Content Works: February 2024

Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...

Feb 27 • Content Marketing

The Synergy between SEO and Content Marketing

Incorporating both SEO and content marketing into your overall marketing strategy will drive outsize results – far greater than using either one ...

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