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Content Marketing
The Works by Content Works: January 2025
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The Works by Content Works: December 2024
As 2024 draws to a close, it’s the perfect time to reflect on another year at Postmedia Content Works. This year we expanded our team, won two Native ...
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Content Marketing
The Works by Content Works: November 2024
Last month, we looked at the first two types of user intent. Now we'll look at the last two. As a reminder, here are the four types: Informational ...
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Content Marketing
The Works by Content Works: October 2024
When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...
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Content Marketing
The Works by Content Works: October 2024
When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...
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Content Marketing
The Works by Content Works: September 2024
At Content Works, we believe in the power of stories for a few reasons. Stories stick: According to American psychologist Jerome Bruner, facts are ...
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Content Marketing
The Works by Content Works: August 2024
In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a ...
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Content Marketing
The Works by Content Works: July 2024
Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...
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Content Marketing
The Works by Content Works: May 2024
One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...
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Content Marketing
The Works by Content Works: April 2024
Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...
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Content Marketing
The Works by Content Works: February 2024
Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...
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Content Marketing
The Works by Content Works: February 2024
Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...
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Content Marketing
The Works by Content Works: January 2024
Happy New Year! So you’ve decided that content marketing can help your business in 2024, now let’s discuss how to make the most out of your content. ...
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Content Marketing
The Works by Content Works: January 2024
Happy New Year! So you’ve decided that content marketing can help your business in 2024, now let’s discuss how to make the most out of your content. ...
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Content Marketing
The Works by Content Works: December 2023
It’s almost 2024 and you’re probably thinking of ways to create an impactful marketing strategy to start the new year with a bang. According to the ...
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Content Marketing
The Works by Content Works: December 2023
It’s almost 2024 and you’re probably thinking of ways to create an impactful marketing strategy to start the new year with a bang. According to the ...
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Content Marketing
The Works by Content Works: October 2023
When it comes to content marketing, sometimes the most effective way to reach your audience is to create a series of articles that allow you to tap ...
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Content Marketing
The Works by Content Works: September 2023
If you’ve decided that you’re ready to add sponsored content to your marketing strategy, the next step is to decide where you want that content to ...