Aug 08 • Content Marketing

The Works by Content Works: July 2024

Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...

May 29 • Content Marketing

The Works by Content Works: May 2024

One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...

Apr 30 • Content Marketing

The Works by Content Works: April 2024 

Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...

Feb 29 • Content Marketing

The Works by Content Works: February 2024

Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...

Jan 31 • Content Marketing

The Works by Content Works: January 2024

Happy New Year! So you’ve decided that content marketing can help your business in 2024, now let’s discuss how to make the most out of your content. ...

Dec 21 • Content Marketing

The Works by Content Works: December 2023

It’s almost 2024 and you’re probably thinking of ways to create an impactful marketing strategy to start the new year with a bang. According to the ...

Oct 30 • Content Marketing

The Works by Content Works: October 2023

When it comes to content marketing, sometimes the most effective way to reach your audience is to create a series of articles that allow you to tap ...

Sep 27 • Content Marketing

The Works by Content Works: September 2023

If you’ve decided that you’re ready to add sponsored content to your marketing strategy, the next step is to decide where you want that content to ...

Aug 29 • Content Marketing

The Works by Content Works: August 2023

At Content Works, one of our favourite ways to increase reader engagement is by including additional creative elements that live within the article ...

Aug 02 • Content Marketing

The Works by Content Works: July 2023

In our last blog post, we talked about what sponsored content is. Now it’s time to look at why you should include sponsored content as part of your ...

Jun 27 • Content Marketing

The Works by Content Works: June 2023

You may hear the term sponsored content often discussed when it comes to marketing, but what exactly does it mean? Sponsored content is essentially ...