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Consumer Insights
Why Consumer Intent is More Powerful than Demographic Data in Video Ads
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Consumer Insights
Facebook Redesigns News Feed: What Does This Mean for Marketers?
Marketers need to know how Facebook's new Home and Feeds work to keep reaching audiences on the platform. If you follow marketing news, you’ve likely ...
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Consumer Insights
How to Get More Google Business Reviews from Customers
Google business reviews improve search rankings, build trust, and drive revenues. How do I increase my Google reviews? It’s a critical question ...
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Blog
Use YouTube Shopping Ads to Turn Viewers into Customers
Leveraging YouTube shopping ads can help brands offer customers an enhanced shopping experience. Online shopping has rapidly become a favourite way ...
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Consumer Insights
The Benefits of Blogging for Your Business
Wherever your customers are on their buying journey, blogs are a powerful way to get their attention, build engagement, and drive sales. The ...
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Blog
How to Target Niche Audiences on Facebook
People want to join communities with shared interests. Niche Facebook pages are an effective way for brands to engage specific interest groups with ...
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Blog
Everything You Need to Know About Billboard Advertising
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Blog
Inclusive Marketing Trends to Improve Brand Connection
Inclusive marketing is key to connecting with wider audiences and building stronger bonds with customers already loyal to your brand. Inclusive ...
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Social Media Marketing
How to Create a Carousel Post on Instagram
Instagram carousel posts have greater reach and more engagement than regular Instagram posts. If you haven’t already, it’s time to make carousels ...
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Consumer Insights
How to Use Google Trends for SEO and Content Creation
Attracting readers to your content isn’t always easy, but choosing keywords with Google Trends can help you promote your website effectively. The ...
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Blog
10 Marketing Tactics to Enhance Your Customer Lifetime Value
Marketing to high-value customers who stay loyal to your brand over the long term is an excellent way to grow your business. Marketing strategies ...
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Search Engine Marketing
A Marketer’s Guide to Long-Form Content for SEO
Long-form content is an important way to create a deep connection with your target audience. What is the ideal word count for written content for ...
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Social Media Marketing
Can Hashtags Improve Reach on Instagram?
Using hashtags can help you reach new customers, build your audience and boost engagement on Instagram. Social media marketing is all about getting ...
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Search Engine Marketing
Does Web Accessibility Affect SEO?
To future-proof your website and ensure your SEO strategy will be viable for years to come, it’s important for marketers to focus on accessibility. ...
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Blog
How to Integrate Online and Offline Marketing Efforts
Brands need to create a holistic marketing strategy that reaches shoppers when they are online and off. Online shopping surged during the pandemic. ...
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Search Engine Marketing
How to Update Your Google Business Profile
A Google Business Profile can increase visibility, attract potential customers and provide an edge over the competition. If you’re looking for ...
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Social Media Marketing
How much should you scale on Facebook ads for Maximum ROI?
There’s a lot to keep in mind when scaling Facebook ads. Increasing your ad spend without a solid strategy can lead to a spike in cost per action. ...
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Social Media Marketing
How to Drive Traffic to Your Website from LinkedIn
Positioning yourself as an expert with LinkedIn’s massive network of users can help you drive relevant traffic to your website. Many people view ...