English
  • English
  • Français
    • Select Your Experience

    Join us in redefining what's possible for your brand.

    Programmatic Display and Video Solutions

    Programmatic Advertising with Postmedia Solutions offers your clients premium slots, competitive pricing and the audiences that resonate most with your brand. Programmatic advertising is a premium service and a key lever for success.

    Learn More
    programmatic-ad

    PROGRAMMATIC ADVERTISING

    Agency Solutions

    Programmatic buys open up larger ad inventory on the Postmedia network and enables you to pinpoint people who fit your client target audiences exactly. This is sell-side only, sold direct on the Postmedia network, for digital advertising.

    We value insertion orders as one-to-one relationships and partnerships, with dedicated premium services for our agency clients. The majority of advertising is placed with programmatic plans and we can be a very valuable partner to you.

     

    Our programmatic services require a Buy Seat and this service is for agencies only.

    Contact Us
    Ads Management & Placement

    Our programmatic team is perfectly positioned to help you strategize the buying and optimization of your programmatic ad campaigns-- enabling access to premium inventory, placements and exclusive data from the source.

    Strategy

    Audience is a top priority for any programmatic strategy. Postmedia's team is ready to partner on branding and programmatic placement strategy, with full access to our audience data. Precise audience targeting is a key benefit of programmatic buys.

    Programmatic Guaranteed (PG)
    Enjoy higher ROI and improved campaign performance with better control over inventory and placements
     
    Highlights:
     
    • Enjoy guaranteed inventory delivery at a set price
    • Access to Postmedia’s premium inventory and placements across trusted publications in urban and community markets
    • Unlock exclusive data directly from the source
     
    Advantages:
     
    • Improved trust and transparency with no hidden costs and efficient ad campaign planning
    • Exclusive access to Postmedia’s targeted audience groups and expansive inventory
    • Reduced risk of ad fraud by working directly with us
    • Automated transactions that improve efficiency in executing your goals
     
     
    Contact to learn more about programmatic advertising with Postmedia Solutions.
    Programmatic Deal (PD)
    Maximize ad placement with high quality traffic with a Programmatic Deal.
     
    Highlights:
     
    • Enjoy preferential access to Postmedia’s non-guaranteed inventory at a fixed CPM
     
     
    Advantages:
     
    • Flexibility and assurance that you’re delivering your campaign within a brand-safe environment.
     
     
    Contact to learn more about programmatic advertising with Postmedia Solutions.
    Private Market Place (PMP)
    Access quality inventory at a price that better aligns with your KPIs and budget.
     
    PMP Highlights:
    • Achieve improved control, better ad quality and brand safety with Postmedia’s Private Marketplace.
     
    Advantages:
    • Improved efficiency than open market with use of your DSP.
    • Make more informed decisions about your ad placement, formats and messaging.
     
    Contact to learn more about programmatic advertising with Postmedia Solutions.
    Benefits of Programmatic with Postmedia Solutions

    We are the Agency's Agency for programmatic advertising. With Postmedia Solutions as your partner, we provide access, expertise, time savings, cost transparency and cost savings to your agency by handling the technical aspects of programmatic advertising.

     

    We are an ideal partner and trusted resource for questions and guidance.  We can provide improved targeting, real-time data and better ROI for your campaigns. We can offer suggestions, channel diversification, new targeting tactics, industry news, best practices and more.  


    Contact us about partnering with us for programmatic advertising support.

    Support

    As a partner, your agency can count on us for every aspect of managing programmatic buys. We are 100 percent dedicated to our Programmatic Advertisers.

    Automation Advantages

    Tap into our proprietary placement to get the best inventory. Automation helps you get to activation and go-to-market faster.

    Video Advertising

    See our capabilities in programmatic placement for video ads and reach your audience at the right times, at the right price points. Automated pacing and adjustments enable optimization.

    Native Ads

    Find out how to expand your brand strategies with native ads and fitting into the audience experience--not disrupting it like traditional advertising. These ads are typically placed in article feeds and content feeds to mimic the surrounding site design and content. Native ads can also recommend more content.

    Data-Driven

    Data-driven programmatic and automation let your agency focus more on strategy and spend more time with clients. When you choose Postmedia as your programmatic partner, we take care of using data tools and analysis to drive programmatic decisions so you can spend more time crafting strategy.

    Google Ad Manager

    Ask us how to benefit from programmatic advertising and Google with Postmedia Solutions.  We manage programmatic buys for many of our ad agency clients.

    Contact Us

    Get in Touch

    Are you looking for programmatic support? Get in touch and let's talk about partnering on your client needs for programmatic buys.

    Get in Touch
    get in touch - agency

    Our Podcasts

    The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country. Our podcasts range from business to sports to true crime.

    10/3 Canada Covered The Forcast Off The Post The Dark North White Towel Inside Alberta

    More Agency Solutions

    Do more with integrated solutions. When you partner with Postmedia Solutions, your clients gain access to holistic, goal-oriented plans supported by a very experienced, talented advertising partner.

    Digital Advertising

    Digital DOOH

    Podcast Advertising

    Sponsored Content

    Content Solutions

    Printed Inserts

    Print Advertising

    Video Advertising

    High-Impact Advertising

    Hyperlocal Advertising

    Dynamic Inventory Advertising

    Parcel Services

    Why Postmedia

    Postmedia is one of Canada’s largest news networks

    Our mission is to make big things happen for brands.

    Our solutions are designed to help your clients reach the right audience at the right time. Our editorial and commercial content solutions help advertisers leverage Postmedia's brands and audiences to drive performance, connect and ultimately, build lasting relationships. 

     

    We know that professional news and engaging content are vital components to the overall brand marketing mix. Grow your client brands with us and redefine what's possible when you partner with 130+ brands. 

    View Brands

    footer