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    Dynamic Inventory Advertising

    Explore customized offers with remarketing and dynamic inventory ads with Postmedia Solutions. Used mostly by retailers online and automotive dealers, ads are served in real-time to a targeted audience and are personalized to the viewer's product interests, geolocation and other demographics.

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    Dynamic Inventory Advertising

    Agency Solutions

    Take advantage of customized, dynamic inventory ads to move specific SKUs.

    We can show your agency how to layer dynamic inventory ads on your existing remarketing and retargeting efforts. Dynamic inventory ads are created with an ad template that automatically uses relevant product images and data.

     

    Ask us how to leverage dynamic inventory advertising for your clients.

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    What Are Dynamic Inventory Ads?
    These ads are called "dynamic" because the ad content and messaging changes automatically to show what's most relevant to the individual buyer. Dynamic inventory ads are personalized ads based on user data and intent signals which run across most Postmedia brands. These ads are typically used for retailers and promoting specific products. They are automatically tailored to the user by geography, demographics and product preferences. Ads are shown usually in remarketing to past website visitors, and they are usually shown to a targeted audience.
     
    Dynamic remarketing campaigns are one of the easiest campaigns to run because Google Ads can predict the best dynamic layouts depending on the target person.
    Are Dynamic Ads More Effective Than Static Ads?
    The benefits of dynamic display ads over static ads can be quite good as the ad messaging and offers change according to the individual viewer.
     
    Dynamic inventory ads are typically used by retail advertisers which have multiple offerings. And they are shown to a very targeted audience, usually individuals who have already seen the item online. Dynamic ads are shown to individuals on multiple websites such as news media.
     
    Dynamic inventory remarketing ads are a proven tactic for conversions. Ask us for details.
    Best Use Cases

    Dynamic inventory ads are best for retailers of multiple products or services, usually when they are looking to convert past website visitors. The products can be consumer hard goods like beauty products or fire pits, and even hospitality and travel services such as hotel rooms.

     

    The benefits of dynamic display ads over static ads can be quite good as the ad messaging and offers change according to the individual viewer. Dynamic ads are typically used by retail advertisers which have multiple offerings. And they are shown to a very targeted audience, usually individuals who have already seen the item online. Dynamic ads are shown to individuals on multiple websites such as news media.
     
    Dynamic inventory remarketing ads are a proven tactic for conversions. Ask us for details about remarketing and dynamic inventory ads for your clients.
    Live Inventory
    Dynamic inventory ads are often used by retailers to sell specific SKUs and live inventory fast. Ask us how to get started.
     
    Dynamic inventory ads are best for retailers of multiple products or services, usually when they are looking to convert past website visitors. The products can be consumer hard goods like beauty products or fire pits, and even hospitality and travel services such as hotel rooms.
     
    Look-a-Likes

    Dynamic inventory ads can be served to potential customers online who look like previous buyers. We can help your agency navigate the data and advertising options.

    Search Engine Resutls

    Dynamic inventory ads can appear as shopping ads in search engine results pages. Ask us about how to develop a strategy for your clients.

    Remarketing & Dynamic Ads

    Retailers tend to use dynamic inventory ads as a layer on top of remarketing display ads, tailored to the customer. These campaigns include highly targeted, customized ads based on previous behaviours, geolocation and other demographics.

    eStore Catalogue

    Dynamic inventory ads are often used to drive traffic to specific SKUS or pages on a website storefront and shown to previous visitors to the page.

    Product Feed

    Targeted dynamic ads can be set up by providing Google Ads and other platforms with an optimized product feed.

     

    A product feed is all Google Ads needs to run dynamic remarketing ads. Providing an optimized feed means there is no additional manual work to do for your campaign.

    eCommerce Platform Tie-Ins

    Ask us about how we can jumpstart your clients with APIs for eCommerce.

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    Get Pricing

    What can your agency offer your clients with Dynamic Inventory Advertising with Postmedia? Find out how having a partner can provide real value and better results.

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