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Content Solutions

We are the "Agency's Agency" for Content in Canada. We are the ideal choice for directed editorial, affiliate editorial, special features and branded content.

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Content Solutions

Agency Solutions

Does your agency need help with content solutions for clients? We can help create, curate, and source the ideal content.

Content is more important than ever.

 

We are the ideal partner for all types of content: sponsored, affiliate and directed. Our team of content experts offer bespoke solutions to capture clients’ unique perspectives and points of view.

We have a full team of professional writers and producers and designers dedicated to supporting your agency.

Contextual Relevancy

Aligning your brand with relevant content boosts reach and improves recall when placed alongside content that shares the context and is related to your clients' products or services.

Amplify your client brands through strategic placement. Schedule a call with our team to learn more.

 

Directed Editorial

Directed Editorial involves creating tailored content in collaboration with the client to address coverage gaps on topics that are highly relevant to your brand.

This solution prioritizes editorial integrity while creating a win-win for both brands and readers. Reach out to learn more.

Sponsored Content

The Postmedia team of content experts collaborates with clients to craft their story through an editorial-style experience that enhances brand engagement. Your client’s content is promoted through links on a publisher's site and social channels, clearly labeled for transparency.

Advertorial Content

By offering valuable, relevant information while subtly showcasing your brand, it builds trust and fosters deeper engagement, creating a stronger bond with potential customers.

Reach the Postmedia audience and promote your brand with advertorial content. This solution is ideal for brands with ready-to-go content, leveraging Postmedia's built-in trust and precise audience targeting.

Special Features

By focusing on topics that resonate with readers, brands can leverage special features as an engaging and personalized experience to connect with customers at the right time, with relevant and impactful messaging.

Branded Content & Social

Adopt a comprehensive strategy for content distribution by integrating Postmedia’s audience targeting with our social marketing services. This approach ensures your client content reaches the right people through both precise targeting and the power of social media, amplifying your brand’s message across multiple channels.

By combining these services, you can drive greater engagement, increase brand visibility, and create more opportunities for conversions, all while optimizing your content’s reach and impact.

Affiliate Content

Affiliate content offers commercialized content that promotes your client's products or services within topic-focused articles such as shopping, business, gaming or tech.

This creates a win-win by featuring your client's brand with direct links that drive consumer clicks and increase sales, benefiting both parties.

Engaging, affiliate content may be the right solution for your client goals.

Video
Video content is one of the most powerful ways to build a meaningful connection between brands and customers.
 
Showcase your clients’ brand personality, and fosters emotional connections through storytelling, product demos, and testimonials.
Interactive Video

We can help when your agency needs extra resources fast.

 

Does your agency need support in creating interactive video? Ask us how to get started.

Contact Us

Get Pricing

Are you interested in more eyeballs or better thought leadership with content? Partner with us for access to holistic, goal-oriented content strategies supported by a very experienced, talented advertising team.

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Our Podcasts

The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country. Our podcasts range from business to sports to true crime.

More Agency Solutions

Do more with integrated solutions. When you partner with Postmedia Solutions, your clients gain access to holistic, goal-oriented plans supported by a very experienced, talented advertising partner.

Why Postmedia

Postmedia is one of Canada’s largest news networks

Our mission is to make big things happen for brands.

Our solutions are designed to help your clients reach the right audience at the right time. Our editorial and commercial content solutions help advertisers leverage Postmedia's brands and audiences to drive performance, connect and ultimately, build lasting relationships. 

 

We know that professional news and engaging content are vital components to the overall brand marketing mix. Grow your client brands with us and redefine what's possible when you partner with 130+ brands. 

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