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    • Select Your Experience

    Join us in redefining what's possible for your brand.

    Video Advertising

    Create more awareness and engagement with the ever-growing popularity of video on all digital platforms. Capitalize on engagement with video!

    Get Started
    video-advertising

    Reach Canada’s Largest, Most Engaged Audience

    Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

    View Audiences

    Solutions

    Postmedia Solutions is your one-stop shop for video advertising. We'll work with you on audience targeting, placement and content advice.

    Postmedia Network

    The Postmedia network includes over 130 local, regional and national news brands with valuable video ad inventory and the audiences you are seeking.

    Programmatic Ads

    Take advantage of programmatic automation and savings. Programmatic with us guarantees the best ad inventory.

    Audience Targeting

    The most important feature of any video advertising is audience, of course! Take advantage of Postmedia 1P audiences.

    Pre-Roll, Mid-Roll and Post-Roll

    We help you match your brand ads to the right video content, either before, during or after the video roll.

    Start with a Partner that Understands Audience and Video

    Maximize exposure and engagement with video advertising on multiple platforms.

    Pre-roll ads are ideal for brand awareness. They automatically play directly before a featured video on both mobile and desktop.
    On some platforms such as X, these pre-roll ads are skippable so the ads must be attention-grabbing right away. Pre-roll is favored by advertisers because it's related to the user's desired content and the user typically is engaged and willing to sit through a brief advertisement since they are waiting for that content. Even if the user skips the ad, the user has already been exposed to your brand in the brief ad appearance.
     
    YouTube pre-roll ads are typically 15 to 20 seconds long. On X, these ads are third-party served and they are displayed (auto-play and muted) on premium publisher videos wherever the videos appear in the user's timeline, profile and search.
     
    Pack in the creative power in the first 5 seconds of a pre-roll ad. We can show you how.
     
    Mid-roll ads appear at the midpoint of a video, usually at a natural break in the video. These tend to appear in longer videos 8 minutes or longer. Mid-roll ads can be skippable or non-skippable.
     
    Post-roll ads appear at the end of a video and tend to have the most brand awareness and recall. These ads are typically 10 to 15 seconds but can be as long as three minutes. Post-roll ads due have a high chance of being skipped.
     
    For Instagram, post-roll ads work best for ads that have a clear call to action. Post-roll works for this objective because there is no video playing after the ad to distract the user. Pre-roll on IG is ideal for ads with the objective of increasing FB page likes or IG likes.

    Unskippable Video Ads

    These are in-stream ads and cannot be skipped by the viewer.

    YouTube Ads

    Find new success with YouTube Video Ads and a myriad of options, even interactive video ads!

    Start with a Partner that Understands Audience and Video

    Maximize exposure and engagement with video advertising on multiple platforms.

    Pre-roll ads are ideal for brand awareness. They automatically play directly before a featured video on both mobile and desktop.
     On some platforms such as X, these pre-roll ads are skippable so the ads must be attention-grabbing right away. Pre-roll is favored by advertisers because it's related to the user's desired content and the user typically is engaged and willing to sit through a brief advertisement since they are waiting for that content. Even if the user skips the ad, the user has already been exposed to your brand in the brief ad appearance.
     
    YouTube pre-roll ads are typically 15 to 20 seconds long. On X, these ads are third-party served and they are displayed (auto-play and muted) on premium publisher videos wherever the videos appear in the user's timeline, profile and search.
     
    Pack in the creative power in the first 5 seconds of a pre-roll ad. We can show you how.
     
    Mid-roll ads appear at the midpoint of a video, usually at a natural break in the video. These tend to appear in longer videos 8 minutes or longer. Mid-roll ads can be skippable or non-skippable.
     
    Post-roll ads appear at the end of a video and tend to have the most brand awareness and recall. These ads are typically 10 to 15 seconds but can be as long as three minutes. Post-roll ads due have a high chance of being skipped.
     
    For Instagram ads, post-roll ads work best for ads that have a clear call to action. Post-roll works for this objective because there is no video playing after the ad to distract the user. Pre-roll on IG is ideal for ads with the objective of increasing FB page likes or IG likes.

     

    Facebook (Meta) Ads

    We are a Meta Business Partner and offer you expert FB management of video ads.

    FB is ideal for consumer goods and services, and B2B advertising is also on the rise.
    FB audience tools have never been better. Ask us!
    We are a Meta Business Partner
    As a Meta Business Partner, we are uniquely qualified to service all your advertising needs from A to Z, including audience selection, full creative production and placement.

    Instagram Ads

    The fastest growing channel for video ads is undeniably Instagram. Don't miss out especially if you sell real estate, beauty products, home services and hospitality.

    Google TrueView Ads (Skippable In-Stream Ads)

    This YouTube feature guarantees your ad is seen for at least 5 seconds (then, it can be skipped) and you pay only for clicks.

    Social Media Management

    The Postmedia podcast family is growing every day, we bring original Canadian content.

    Maximize exposure and engagement on social media. Our team of social savvy strategists build and maintain your social profiles by creating and posting compelling content on your behalf, keeping your presence engaging and attracting a desirable audience.

    Maximize exposure and engagement on social media. Our team of social savvy strategists build and maintain your social profiles by creating and posting compelling content on your behalf, keeping your presence engaging and attracting a desirable audience.

    Maximize exposure and engagement on social media. Our team of social savvy strategists build and maintain your social profiles by creating and posting compelling content on your behalf, keeping your presence engaging and attracting a desirable audience.

    Use
    Cases

    See how video advertising is turning heads and opening wallets. View our select success use cases.

    • furniture builder

      Well-Known Furniture Retailer

      Find out how video ads helped this large retailer generate awareness, website visitors and foot traffic.

      Read More

    • lumber

      Lumber, Hardware and Home Specialty Retailer

      Learn how Kerrisdale promoted their growth story and development of two divisions with storytelling and video advertising.

      Read More

    • food bank

      Food Bank and Learning Centre

      Find how video ads drove awareness and donations for Saskatoon Food Bank and Learning Centre.

      Read More

    Well-Known Furniture Retailer

    Find out how video ads helped this large retailer generate awareness, website visitors and foot traffic.

    Lumber, Hardware and Home Specialty Retailer

    Learn how Kerrisdale promoted their growth story and development of two divisions with storytelling and video advertising.

    Food Bank and Learning Centre

    Find how video ads drove awareness and donations for Saskatoon Food Bank and Learning Centre.

    • Numbers

      0%

      Do people want to see more video?

      A whopping 89 percent of web users say yes, they want to see more videos from brands.

      Source: Wyzowl on www.storykit.io
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    Contact Us

    Get in Touch

    Don't miss out on the growth of video. Get in touch to discuss how video advertising can work for you!

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    Get in Touch

    Don't miss out on the growth of video. Get in touch to discuss how video advertising can work for you!

    Maximize exposure and engagement on social media. Our team of social savvy strategists build and maintain your social profiles by creating and posting compelling.

    girl-searching-gifts-holidays-online-carefree-happy-redhead-female-student-using-smartphone-app_1-NOAP5WIBc-transformed 1 (2)

    POSTMEDIA AD MANAGER

    Step by Step

    We make digital advertising easier than ever with P.A.M., the Postmedia Ad Manager. Go to market faster with this new self-serve tool.

    1

    Step 1

    Specify Your Objectives

    Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?

    2

    Step 2

    Choose Your Budget to Determine Impressions

    Choose your monthly budget and Postmedia brands, and that will determine the number of impressions you'll receive.

    3

    Step 3

    Select Your Audiences with Confidence

    We'll help you select your audience. Use our first party data and tools to ensure the best targeting.

    4

    Step 4

    Upload Your Assets or Create Them Online

    Use ready artwork and upload, or use our new online tools for creating your digital artwork.

    5

    Step 5

    We Launch Your Campaign & Metrics

    It's as simple as that. We launch your campaign and ensure the data is there for solid tracking and metrics.

    Our Podcasts

    The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.

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    Why Postmedia

    Postmedia is one of Canada’s largest news networks

    Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.

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