Search Engine Marketing

Your business has probably tried search engine marketing but are you getting a strong ROI on that spend? Search engine marketing can be expensive. You need an expert partner... we can help.

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Reach Canada’s Largest, Most Engaged Audience

Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

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Solutions

An expert SEM partner like Postmedia Solutions is a strategic ally, combining advanced tools, expertise, and ongoing management to give your business a competitive edge. Take a fresh look at our deep capabilities.

Pay-Per-Click and Budget

Pay Per Click(PPC) is the most common digital ad model where you as the advertiser only pay when someone clicks on the ad. PPC is common on Google, Facebook and Instagram.

Google Ads/ PPC Partner

Postmedia Solutions is a certified Google Partner. We can manage your campaigns with expertise.

Analytics & Reporting

We can show you how to read SEM reports and make data-based improvements.

SEM Strategy/ Consulting

We'll work with you on strategy and consult on recommendations each month.

Data Tools

We'll help you choose analytic tools that match your SEM needs.

Qualified Leads

With SEM, your ad appears in front of potential customers while they are actively searching.

Presence on Search Engines

SEM campaigns can introduce potential customers to your business and build up your online presence over time.

Added Credibility

Running SEM campaigns on major platforms gives your website authority and credibility.

Google Performance Max (PMAX)

PMAX is one easy way to automatically optimize Google ads with messaging, images and video so the best performing ads and assets run.

Enhanced Conversion

Better SEM campaigns and well-designed landing pages can improve conversion likelihood.

Use
Cases

Can search engine marketing really work? See our select use cases for success and tips.

Personal Injury Legal Firm

Find out how Postmedia turned around this law firm's non-performing SEM campaign.

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Home Comfort Services Firm

Find out how SEM was key to driving awareness and more conversions for this niche service company.

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Multi-Unit Furniture Retailer

Learn how this retailer used SEM to create leads and conversions, and how it fueled better CRM activity and tracking.

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Numbers

0%

99 percent of web users never go past page one of search. Less than 1% of users get to the second page of search results!

This is why search engine marketing is so important today.

Source: https://www.forbes.com/advisor/business/software/seo-statistics/

SEARCH ENGINE MARKETING

Step by Step

SEM is easier than ever when you choose Postmedia Solutions as your SEM partner.

Step 1

Specify Your Objectives

Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?

Step 2

Choose Your Budget and Determine Bids

Choose your monthly budget and search engine keyword targets. Determine your bids for specific key words.

Step 3

Select Your Audiences

We'll help you select your ideal customer profiles and audiences.

Step 4

Upload Your Assets and Create Landing Pages

We can help you create your SEM ads and design landing pages specific for those campaigns.

Step 5

Launch & Metrics

It's as simple as that. We launch your campaigns and ensure the data is there for solid tracking and metrics.

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Search Engine Marketing

Reach Canada’s Largest, Most Engaged Audience