Programmatic Advertising

Partner with Postmedia for the most efficient way to place ads: Programmatic Advertising. We place ads with Postmedia-owned sites plus over 2,000 trusted sites.

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Reach Canada’s Largest, Most Engaged Audience

Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

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Solutions

Programmatic plans open up premium ad inventory on Postmedia properties and over 2,000 other networks. The advanced technology enables you to pinpoint people who fit your target audience exactly.

Optimized Ad Management

Our teams are experts at this highly optimized platform. Our system allows access to premium inventory, premium targeting and driving costs down.

Strategy

Our programmatic team works with you to really understand your client objectives and ad strategy, then implements the best programmatic plans to match.

Automation/ Machine Learning(ML)

ML is used to analyze user behaviour, browsing history and purchasing patterns to make informed bidding decisions and optimize placement.

Video Advertising

Programmatic video buying optimizes placement and targeting so you can reach your audience at the right times, at the right price points. Automated pacing and adjustments enable optimization.

Audio Advertising

With programmatic buys, your audio advertising is optimized on many platforms, at the best pricing.

Programmatic DOOH

Explore options to optimize with Digital Out of Home on a larger scale with a package programmatic buy.

Native Ads

Expand your brand strategies with programmatic native ads and fitting your message into the audience experience--not disrupting it like traditional advertising.

YouTube

Programmatic can optimize placement and lower your costs for YouTube Ads. Don't miss out on the growth of YouTube.

Connected TV

Try programmatic connected ads on streaming such as Roku, Hulu and Disney. CTV works not just for awareness but to actually drive conversions.

Data-driven Decisions

Data-driven programmatic and automation with our team lets you focus on strategy. Our programmatic desk optimizes your spend and does all the detailed work for you.

Why Programmatic?

For efficiency and access to the best inventory at the best prices, programmatic is the best way to purchase advertising.

Reach Audiences You Seek

You'll get more access with Postmedia and programmatic buying. Our team optimizes your ads on all digital platforms to reach the targeting and audiences you seek.

Google Ad Manager

Google Ad Manager is still the #1 programmatic ad platform in the world. We make Google advertising more efficient with programmatic buying.

Programmatic Exchange

Available digital ad inventory is compiled within a programmatic exchange/marketplace, allowing unique access to audiences, impressions and targeting in real time.

Use
Cases

The majority of the world's advertising is placed with programmatic today. View our selected programmatic success stories.

Home Comfort Services Firm

Learn how this niche home comfort services firm drove awareness and conversions with programmatic ads.

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Running Shoe Sports Retailer

Read how programmatic advertising and retargeting sped up foot traffic and website conversions.

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Healthcare - Diabetes Treatment

Read how programmatic buys found new niche leads and generated awareness from the target audience.

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Diamond Supply Chain

Read how programmatic buys found new niche leads and generated awareness for an established brand.

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Numbers

0M

What is the programmatic advertising market size in the world? 1,200 million or $12.46B USD to be exact.

$12.46 Billion USD is the estimate for 2024 global spend on programmatic advertising. This represents a growth rate of 27.8% (CAGR).

Source: The Business Research Company 2024

PROGRAMMATIC SIMPLIFIED

Step by Step

Programmatic buys with Postmedia Solutions make complex platform media buys easy and optimized. Here's how Programmatic saves time and money.

First Step

Data

Postmedia uses its first-party data to understand audiences' tastes, routines and behaviours.

Second Step

Targeting

We use this data to target audiences on Postmedia brands and other channels on behalf of advertisers.

Third Step

Monetization

The DSP provides a way for publishers to make ad inventory available and monetize it.

Fourth Step

Efficiency

Programmatic helps advertisers buy and target media more efficiently and cost-effectively.

Step 5

Analytics

Automated reports gather data across multiple channels.

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Programmatic Advertising

Reach Canada’s Largest, Most Engaged Audience