English
  • English
  • Français
    • Select Your Experience

    Join us in redefining what's possible for your brand.

    Print Advertising

    Should Print be part of your marketing mix? Readers trust Postmedia.

    Print is the premium choice for awareness for many brands in Canada. Readers trust our brands and content which creates the ideal platform for your messaging.

    Get Started
    print

    Reach Canada’s Largest, Most Engaged Audience

    Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

    View Audiences

    Solutions

    Why Print? Sometimes, you have to go back to fundamentals and talk to the customer directly. We can help you find your target audience and break through.

    Print Ad Formats

    Postmedia brands offer many format choices for ads in broadsheets and tabloid newspapers.

    Start with a Partner that Understands Audience

    You need a partner to trust. Rely on us for strategy and full creative production for your print advertising. We're ready to collaborate on your next set of ads with our audience-first approach.

    Let's get started with your print advertising strategy.
     

    Contact us to set up a free consultation.

     

    Sponsored Content

    Content is an ideal way to get your message across without looking like traditional advertising. Our content creates engagement.

    Content is a proven engagement method to create awareness, trust and relevance.

     
    The Postmedia Solutions Content Works group specializes in custom content that engages and invites new customers to your brand.
     
    Sponsored content gives your brand the ability to tell your story fully.
     
    Content Works is our full-service, talented in-house agency, focused 100 percent on content. Tap into creative content solutions including infographics, quizzes, video and more.
     
     
     
    Maximize engagement with compelling sponsored content

    Maximize exposure and increase engagement with sponsored content. We have solutions for every stage in the buyer journey.


    Our in-house team can manage and produce sponsored content and take care of all of your digital marketing needs.  Schedule a free consultation and get started.

    Print Specifications

    Print specifications are easy to follow and they are available online. See the + for the link to our Print Specifications.

    Printed Inserts

    Take advantage of our complete turn-key program from printed inserts. We reach over 4.5 million households weekly in 100+ markets in Canada. Our minimum order may surprise you

    Start with a Partner that Understands Audience

    Maximize exposure and engagement with printed inserts. Postmedia Solutions makes it easy with our complete turn-key program. Our minimum in some markets is just 10,000 pieces.

    Get started with Printed Inserts

    Contact us to get started.

    Most Trusted Advertising is Print

    Studies show that even now, printed words are the most believable and trusted form of advertising. Print creates instant authority.

    When your brand is shown in print, that creates instant trust and authority.

     
    Thirty percent of Canadian adults have taken action after seeing an ad in a newspaper. (VIVIDATA SPRING 2024).
    Maximize exposure and engagement with more precise targeting and print advertising across 130+ brands.

    We have audience selectors and intent signals you can utilize for every stage in the buyer journey. Schedule a free consultation today.

    We know it's important to target and being able to target specific audiences and communities. Print optimizes your ad spend so that your ads are seen by everyone in your ideal audience and not "everyone." 
    More than TV programs, radio, magazines and Google, printed newspapers are the most trusted source for news. (Source: Totum Research, Canadians, Nov 2023)
     

    Community Newspaper Ads

    These are niche papers that truly serve the community and local news. Reach customers when they are reading about what they care most about -- their local happenings.

    Maximize exposure and engagement with print advertising and Postmedia brands.
     
    Combine your print advertising with digital advertising for every stage in the buyer journey
     

    Special Feature Ads

    Special feature sections range from current events, dates in history to trends and topics that align with your brand. Ask your salesperson about these opportunities.

    Daily Papers

    Our dailies typically run 5 to 7 days per week. Run your ads frequently and create that sticky awareness and engagement.

    Daily newspapers account for more than 15 million copies distributed weekly and the majority are paid (Newsmedia Canada database, June 2023).

    Maximize exposure and engagement with daily papers. Build your audience with engaging daily advertising.

    Schedule a free consultation with our team at Postmedia Solutions today.

    Weekly Papers

    Frequency and spacing work with weekly editions. Drive engagement and results with sponsored content and ads that don't always look like ads.

    Maximize exposure and engagement with print advertising and Postmedia brands. 

     

    Combine your print advertising with digital advertising for every stage in the buyer journey.

    .

    Urban Papers

    Your brand reaches large audiences in print in metropolitan cities.

    Flex Form Ads

    Flexible formats can be eye-catching and more creative than a standard ad. You can get creative with flex form ads.

    Use
    Cases

    Discover what our clients say about a focus on performance and breaking through with print advertising.

    • golf retail

      Golf Brand & Retailer

      Learn how print advertising is key to achieving Callaway Golf's goals for pro shop sales and website revenue.

      Read More

    • shakespear

      Non-Profit Shakespeare Festival

      Learn how Bard on the Beach festival attracted play-goers aged 25+.

      Read More

    Golf Brand & Retailer

    Learn how print advertising is key to achieving Callaway Golf's goals for pro shop sales and website revenue.

    Non-Profit Shakespeare Festival

    Learn how Bard on the Beach festival attracted play-goers aged 25+.

    Contact Us

    Get in Touch

    Interested in Print? Let's talk about performance and fundamentals. Start talking to your customers directly. We welcome your requests for proposal.

    Contact Us
    girl-searching-gifts-holidays-online-carefree-happy-redhead-female-student-using-smartphone-app_1-NOAP5WIBc-transformed 1 (2)

    • Numbers

      0%

      Sixty-two percent of adults in Canada read a daily newspaper in some platform weekly.

      That's 20 million adults who read a printed or digital paper. (VIVIDATA, SPRING 2024). And 49 percent of Canadian adults trust printed newspaper advertising (NEWS MEDIA CANADA 2024)

      VIVIDATA SPRING 2024 

      NEWS MEDIA CANADA 2024

    road-car-forest-top-view 1 (1)

    POSTMEDIA AD MANAGER

    Step by Step

    We make digital and print advertising easier than ever with P.A.M., the Postmedia Ad Manager. Go to market faster with this new self-serve tool.

    1

    Step 1

    Specify Your Objectives

    Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?

    2

    Step 2

    Choose Your Budget to Determine Impressions

    Choose your monthly budget and Postmedia brands, and that will determine the number of impressions you'll receive.

    3

    Step 3

    Select Your Audiences with Confidence

    We'll help you select your audience. Use our first party data and tools to ensure the best targeting.

    4

    Step 4

    Upload Your Assets or Create Them Online

    Use ready artwork and upload, or use our new online tools for creating your digital artwork.

    5

    Step 5

    We Launch Your Campaign & Metrics

    It's as simple as that. We launch your campaign and ensure the data is there for solid tracking and metrics.

    Our Podcasts

    The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.

    10/3 Canada Covered Frame 427322358 The Forcast Frame 427322362 Off The Post Frame 427322359 The Dark North Frame 427322363 White Towel Frame 427322365 Inside Alberta Inside-Alberta

    Why Postmedia

    Postmedia is one of Canada’s largest news networks

    Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.

    yellow rain coat