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Podcast Advertising
Postmedia podcasts bring original Canadian content to our listeners across the country. Our podcasts range from business to true crime. Curious about advertising with our podcasts?
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Reach a Large and Engaged Canadian Audience
Reach 12M+ unique users every month across 130+ trusted brands. Easily connect with 17.4M highly engaged readers nationwide, in urban centres or a community close to home. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.
Solutions
Reach an engaged, extended audience with Postmedia-produced, original Canadian content listeners love. Check out our top shows:
10/3 Canada Covered Podcast
10/3 brings you current affairs and the biggest stories in Canada, hosted by Dave Breakenridge.
The Fore-Cast Podcast
On the Fore-Cast Podcast, Postmedia national golf writer Jon McCarthy and co-host Dave Hilson take the discussion from the golf course to the recording studio with inside stories.
Off the Post Podcast
Smart hockey talk for the informed fan, produced by Postmedia and hosted by Paul Chapman.
The Dark North Podcast
Each season of The Dark North will tell a true crime story in a different Canadian city. This is a popular true crime series.
White Towel Podcast
Ed Willes, Ben Kuzma, Patrick Johnston, Harrison Mooney and all our writers bring you a Vancouver Canucks podcast that talks about the news, rumours, theories and themes surrounding the team every week.
Inside Alberta Podcast
Calgary Herald columnists Don Braid and Chris Varcoe discuss the latest in business and politics around Alberta.
Co-Branding Opportunities
Get in touch with Postmedia about co-branding opportunities to reach extended audiences and niche listeners.
In-Podcast Ads and Sponsorships
Interested in a particular podcast? Let's talk about advertising and sponsorship opportunities.
Contact Us
Get in Touch
Postmedia's most popular shows can introduce you to brand new audiences! Ask us how to get started with our unique podcast advertising opportunities.
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Testimonials
What do our clients say about Postmedia Solutions?
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Today - 16 years later, our commitment and loyalty to Postmedia is stronger than ever. We have both evolved our businesses and strengthened our relationship through the many changes in advertising. We still rely heavily on Postmedia to cover our print needs, but we also consider Postmedia to be cutting edge in the digital world and our biggest on-line commitment is with Postmedia.Steen SkaaningOwner — Inspiration Furniture - Bo Concept
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We are grateful that we were able to work with Postmedia for our most recent provincial mental health awareness campaign geared towards young males in BC. Postmedia prioritized relationship building, along with clear and consistent communication, and this allowed us to successfully carry out our vision of destigmatizing mental health and raising awareness about Foundry’s free and confidential wellness services.Lakshmi SadhuSr. Communications Specialist — Foundry BC
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The sponsored content solution grew our seminar attendance by 520 percent. The Postmedia Solutions team is phenomenal to work with, they listen, engage, and have the expertise to partner with your business to achieve the best results. We look forward to running more campaigns in partnership with Windsor Star and Postmedia Solutions.Scott R. LockwoodCEO — Windsor Chapel Funeral Home
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Our goals were to build brand recognition and generate leads within the community. Postmedia offered a full suite of advertising needs. Building out advertorial content in the local print and digital publications then complementing those articles with social ads, delivered a successful campaign. They also handle our Google Search account.Josh VerchDir. Marketing & Partnerships — The Shaw Centre
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Together (since 2012), we’ve created unforgettable experiences for music lovers while elevating the JUNOS brand as the leading voice in Canadian music. From Halifax to Vancouver and everywhere in between, Postmedia has been an invaluable partner in shining a spotlight on Canada’s diverse and world-class talent.Andrés MendozaVice President, CARAS — JUNOS, The JUNO Awards, The Canadian Music Hall of Fame
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Partnering with Postmedia to launch our season has been wonderful. We worked with the team to create a plan the used all the tools at their disposal. We saw a 40% jump in sales over a weekend where we layered digital and in-paper custom content with brand awareness ads—to spectacular results.Emma LancasterDirector of Marketing & Communications — Bard on the Beach
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BC Children’s Hospital Foundation has partnered with Postmedia for over two decades. During this time, we completed our largest fundraising campaign ever to help build a brand-new hospital to transform health care for the kids of BC. As our organization has changed, so have our needs for media support. The Postmedia team and their ever-evolving services have been with us every step of the way.Brittany BeaupreDirector, Marketing & Communications — BC Children's Hospital Foundation
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They are a results-driven team who monitors key metrics to test and optimize results. We have a long-standing relationship with Postmedia as a provider of print media advertising. Since January 2020, we have a new relationship... for digital media. Postmedia has proven to be a strong partner for us in this space.Katie ReuschDirector, Omni-Channel Marketing & Communications — Birks
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Cam Clark Ford Lincoln in North Vancouver has had a strong business relationship with Postmedia since 2002... Consistently, there has been a positive return-on-investment that currently includes robust engagement with our customers. We value our business relationship with Postmedia and look forward to a successful future together!Jacob LauGeneral Sales Manager — Cam Clark Ford
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Beyond their generous (media coverage) support, Postmedia has delivered a strong return on investment, adapting seamlessly ... their ability to stay ahead of industry shifts, while ensuring our goals are met has solidified their role as an indispensable partner. We are so grateful for their commitment to our company and our community.April GreenMarketing Manager — Arts Club Theatre
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I started using the Vancouver Sun and Province in 1980. I built Coit Services with the help of these newspapers, and it has been a great partnership throughout the years. The Sun and Province delivered the demographics of a perfect Coit customer. Thank you, Sun and Province.Brian WenerFounder — Coit Services, Vancouver
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Due to the changing regulations of TikTok regarding online lotteries, I changed that portion of our social media buy to Spotify based on the advice of Postmedia. This was a good fit since we used the 30 second audio portion of our radio campaign in Spotify for cross promotional reinforcement. We also geofenced the buy to our provincial campaign. The results for opening weeks included over 92% completion rate of the audience (over 67,000 complete listens).Wayne WheelerPrivate Consultant — Canadian Hard of Hearing Association of Newfoundland
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I was surprised and overwhelmed by the success of Wave's digital and print Postmedia campaign. Seriously, once the promotion started, I couldn't keep up! My phone was ringing off the hook with bookings for tours. Great work Postmedia.Bradley OkeOwner — Wave Limo & Tours
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Throughout the years our marketing strategy has evolved, and we can always count on The Vancouver Sun and Province/Postmedia to provide solutions to meet those evolutions. From innovative digital strategies and unique print opportunities, they have always taken our best interest into consideration.Nickie DukhiaMarketing Manager — Dueck Auto Group
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Postmedia allowed Mary Brown’s to bring crucial content to Canadians in a time of need. Postmedia has a great team to work with. From their sales team to senior management to program management - they are smart, strategic and easy to work with. Postmedia worked with us to execute an innovative media first campaign, definitely worth it.Jeff BarlowVP, Marketing — Mary Brown's Chicken and Taters
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... marketing and advertising have been crucial to us building our company in the Lower Mainland over the past 17 years. We are strong believers in year-around advertising, which is essential to our business. We have worked with Postmedia for over 10 years now and have relied heavily on them to guide us through an ever-evolving advertising & marketing world.Craig McCleanOwner — The Fireplace Warehouse
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Working with Postmedia has given me the peace of mind to focus on other important areas of the business, with their innovative solutions, incredible staff, and turnkey processes. ...I’ve noticed an overall increase in club fittings and strong equipment sales across the board. I highly recommend working with Postmedia and I'm looking forward to our continued collaboration.Brent MallardSenior Manager, Marketing & Product — Callaway
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The newspapers continue to reach the demographics of our target market. As marketing trends have transitioned towards digital, Postmedia has kept up and enabled us to reach consumers both through traditional newspapers and online. Thanks to the Sun and Province team for helping us to reach 57 years and 8 stores.Linda HudsonPresident & Owner — Kerrisdale Cameras
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Knowing Postmedia Solutions’ expertise with sponsored content campaigns coupled with the wide Postmedia network, there was no other choice in our mind; Postmedia Solutions had everything we needed.Leigh-Anne WiseMarketing Lead — Crystal Creek Homes
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As a funeral home, we are committed to providing families with compassionate, high-quality service, especially when it comes to honouring the memories of their loved ones... The AdPerfect team is also highly supportive, ensuring everything runs smoothly from start to finish. They have worked closely with us for over a year now and continue to support us when any glitches arise or if changes need to be made.Kimberly NicholAdminstrative Supervisor — McInnis & Holloway Funeral Homes
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Our partnership with Postmedia, in support of one of our signature charity fundraisers ... the event achieved the 4th highest financial milestone in 18 years, while our social media engagement saw a significant double-digit increase. This collaboration has not only raised awareness but also strengthened our connections with supporters, donors, and the broader community.Joanne VeltriFundraising Manager — Urban Native Youth Association
Our Podcasts
The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.
Why Postmedia
Postmedia is one of Canada’s largest news networks
Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.
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