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    • Select Your Experience

    Join us in redefining what's possible for your brand.

    Paid Social Advertising

    We speak "paid social." Redefine what's possible when you advertise with a strong strategy on Facebook, Instagram, LinkedIn, X and others.

    Get Started
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    Reach Canada’s Largest, Most Engaged Audience

    Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.

    View Audiences

    Solutions

    Tap into our full-service and expertise for paid social advertising. Paid social is the #1 growing advertising channel in the world. Our in-house team of experts are ready to work to find the best results and the best pricing for you.

    Facebook

    We speak Facebook. Do you? The #1 visited social channel is Facebook worldwide.

    Start with a Partner that Understands Audience

    You need a partner to trust. Rely on us for strategy and full creative production for your Facebook ads. All of your Facebook efforts should start with Audience Targeting and choosing the right ad types for your goals. We're ready to collaborate on your next set of ads.
     
    What's your objective?
    We can help with FB ad options, audience targeting, retargeting, video ads and more. Postmedia Solutions’ in-house team is a Meta Business Partner — we have the technical skills and unique access to business assets and resources for your benefit.
     
    We are uniquely suited to help you succeed with Facebook advertising.

    WHAT’S YOUR OBJECTIVE?
    To use Facebook ads correctly, it’s important to match the objective to the correct ad format. Facebook offers some Audience tools, but you can really benefit from an expert Meta Business Partner like Postmedia as your partner.
     
    Do you need a better Facebook business profile and new ads? No problem. Let’s get started!
     
    FACEBOOK ADS
    What are the types of Facebook ads today? There are the basics and then some advanced options to drive engagement:
     
    • Local awareness ads
    • Image and Video ads — Keep your video ads under 15 seconds
    • Carousel ads — With multiple images and image titles and descriptions
    • Slideshow ads (3 to 10 images and insert music)
    • Dynamic product ads
    • Collection ads — Like a mobile window-shopping experience where you can see all the products with one tap
    • Stories ads — Full screen immersive experiences using video, images and emojis
    • Lead ads, instant experience ads, app installs and more
     

    LinkedIn

    We are a premium partner. We explain all the advertising options on LinkedIn and strategize with you on the right tools to meet your objectives.

    Start with a Partner that Understands Audience

    Redefine what's possible with LinkedIn paid social advertising.

    LinkedIn and Postmedia Solutions

    As a LinkedIn expert, we can explain all the advertising options on LinkedIn and strategize with you on the right tools to meet your objectives. Audience selection and retargeting has gotten better for B2C and B2B audiences. We are uniquely suited to help you with your LinkedIn advertising campaigns. Let's get started!

    Instagram

    Raise your profile and find new audiences with eye-catching, memorable photos, memes and video in your advertising.

    We can walk you through all the options and audience selections.

    Maximize exposure and engagement on social media. Our team of strategists build and maintain your Instagram with ease.

    Maximize exposure and engagement on Instagram. We can show you how.
     
    Dive into the fun, buzzy world of Instagram with Postmedia Solutions' in-house agency. We make all the dizzying options simple.

    YouTube

    We'll help you with setting goals and budget and explore how you can increase your visiblity and Google page rank with YouTube ads.

    Social Advertising Strategy

    Look to us for creative and data-based tactics for a full strategy for brand awareness, revenues and more. We use advanced metrics and analysis to create actionable changes to help you succeed.

    Video

    Video dominates social. Let's talk about the best video placement options for you.

    Original Content

    The right content is engaging and encourages follows and future relationships with brands.

    Postmedia Solutions' ContentWorks group is very talented and capable of creating original content for your paid social ads.
    Content can be created in a variety of formats and styles. The possibilities are endless.

    When you work with us as your social agency, you can have just one vendor for strategy, creative and posting of paid social ads. Submit this form to schedule a call with our team to discuss a Content Solutions Package.

    Analytics & Reporting

    Postmedia Solutions provides helpful data analysis and recommendations.

    We use all the available metrics and website analysis to create actionable changes to help you succeed on Facebook, LinkedIn and other social channels.
    Maximize exposure and engagement with paid social media advertising.

    We are business partners for the large social media companies and get unique access to update and analytics tools. We can work with you monthly on all your social efforts. Let's get started!

    How to Budget

    For consumer goods, retail and real estate, it's hard to beat paid social ads. Go where your customers already are.

    Start with a Partner That Understands Audience.

     

    Not sure how to budget? We can help. Every budget conversation starts with audience and goals.

    Maximize exposure and engagement with paid social media advertising you can afford.

    Paid social media ads work so well for brand awareness and conversions because they combine precise targeting, algorithmic visibility, engaging content formats, and data-driven optimization. By meeting users where they already spend their time, these ads naturally align with user behavior, creating a seamless and effective marketing experience. Retargeting to these audiences is an ideal strategy which can lead to better engagement and conversion. Submit this form to schedule a call with our team.

    GIFs & Memes

    Infographics, GIFs and Memes create engagement and social sharing. We are the perfect partner for custom designed social media graphics.

    Use
    Cases

    Learn how paid social advertising with Postmedia Solutions creates success with these select use cases.

    • furniture

      Multi-Location Furniture Retailer

      Learn how paid Facebook ads and Google Ads scored new engagement.

      Read More

    • builder

      Home Builder

      Paid social campaigns pay dividends yielding new leads for this builder's new developments.

      Read More

    • high-end jewelry brand

      National Luxury Goods Retailer

      Learn how Birk's used an omni-channel strategy to drive more than foot traffic.

      Read More

    • lumber

      Lumber, Hardware and Outdoor Specialty

      Learn how Kerrisdale used paid social and video advertising to tell their story of launching two divisions.

      Read More

    • golf1

      Golf Brand and Retailer

      Learn how Calloway Golf leverages paid social ads to better promote their brand and pro shops.

      Read More

    Multi-Location Furniture Retailer

    Learn how paid Facebook ads and Google Ads scored new engagement.

    Home Builder

    Paid social campaigns pay dividends yielding new leads for this builder's new developments.

    National Luxury Goods Retailer

    Learn how Birk's used an omni-channel strategy to drive more than foot traffic.

    Lumber, Hardware and Outdoor Specialty

    Learn how Kerrisdale used paid social and video advertising to tell their story of launching two divisions.

    Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

    At Postmedia Solutions, our mission is to make big things happen for brands.

    We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

    Golf Brand and Retailer

    Learn how Calloway Golf leverages paid social ads to better promote their brand and pro shops.

    Postmedia is a Canadian news media company representing hundreds of brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences.

    At Postmedia Solutions, our mission is to make big things happen for brands.

    We aspire to build and maintain strong relationships with our customers by working collaboratively to design and execute engaging campaigns and blend media expertise with marketing intelligence. It’s the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

    • Numbers

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      What does Gary Vee say about social media and paid social?

      “The good deal right now is the seven platforms that live on this [phone].”

      Gary Vaynerchuk, VAYNER MEDIA 2024
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    Contact Us

    Get in Touch

    It's hard to avoid Facebook, Insta, X and LinkedIn. Find out where your audiences are on social channels and start engaging and advertising.

    Get Started
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    How We Work

    Step by Step

    We support your paid social ad strategy, creative production and placement from A to Z. Here's how:

    1

    First Step

    Deep Dive

    We get to know your business and your brand.

    2

    Second Step

    Goals and Audiences

    Let's talk about goals. Goal-setting is matched to advertising channels and audiences.

    3

    Third Step

    Plan and Budget

    We develop a solid, custom paid social media advertising budget and plan--customized to your goals and business.

    4

    Fourth Step

    Let's Create!

    Our team begins the creation of social advertising assets with you. This can be video, images, memes and more.

    5

    Step 5

    Launch!

    Your paid social ads are scheduled and launched. We take care of all the details.

    Our Podcasts

    The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.

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    Why Postmedia

    Postmedia is one of Canada’s largest news networks

    Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.

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