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Digital Out of Home (DOOH)
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Reach Canada’s Largest, Most Engaged Audience
Reach 12M+ unique users every month across 130+ trusted brands. Launch your campaign in five simple steps and connect with 17.4M highly engaged readers nationwide. Enjoy advanced targeting, brand-safe environments, and data-driven insights to maximize results and drive powerful business growth.
Solutions
Audience is first with DOOH. Take advantage of our experience, connections and creativity for place-based, targeted DOOH campaigns.
Digital Billboards
Outdoor and indoor billboards, video billboards... we help you find them for audiences on the go. Programmatic DOOH gets the best placements.
Place-based Advertising
Gyms, shopping malls, stadiums and more are options. Even small businesses can afford DOOH. Ask us.
Audiences
Audience always comes first. Audience targeting is key for DOOH, and Postmedia can reach the audience your clients are seeking. We have solutions for most industries.
Large Format
We can find large format advertising screens such as billboards you might see in city centres, along highways and urban panels such as sidewalk displays.
Location Targeting
Dayparting, geotargeting and point-of-interest targeting are all available to you.
Weather Targeting
Premium campaigns can be leveraged by contextual or moment-based triggers like weather or financial moments.
Targeting (Affinity Heat Map)
Target ads to users who are passionate about certain interests or topics based on the types of locations they visit with our 1P data demographics and robust intent tools.
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Numbers
0%You cannot ignore DOOH. A study by Nielsen found that 80 percent of Canadians notice an out of home advertisement on a weekly basis.
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Contact Us
Get in Touch
Are you new to Digital Out of Home advertising? Any size business can benefit from DOOH. Schedule a free consultation with our team.
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POSTMEDIA AD MANAGER
Step by Step
We make digital advertising easier than ever with P.A.M., the Postmedia Ad Manager. Go to market faster with this new self-serve tool.
Step 1
Specify Your Objectives
Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?
Step 2
Choose Your Budget to Determine Impressions
Choose your monthly budget and Postmedia brands, and that will determine the number of impressions you'll receive.
Step 3
Select Your Audiences with Confidence
We'll help you select your audience. Use our first party data and tools to ensure the best targeting.
Step 4
Upload Your Assets or Create Them Online
Use ready artwork and upload, or use our new online tools for creating your digital artwork.
Step 5
We Launch Your Campaign & Metrics
It's as simple as that. We launch your campaign and ensure the data is there for solid tracking and metrics.
Our Podcasts
The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country.
Why Postmedia
Postmedia is one of Canada’s largest news networks
Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 18.4 million Canadians each month.
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