Oct 01 • Search Engine Marketing What is Technical SEO and Why Is It Important for Rankings? Read Now
Mar 01 • Search Engine Marketing What is Local SEO and Why is It Important? Optimize local SEO to improve the online visibility of your business and help customers in your area find you. Consumers want to support businesses ...
Feb 26 • Search Engine Marketing Measuring ROI from SEO Using KPIs You recently wrapped up an excellent search engine optimization (SEO) campaign and are thrilled with the extra website traffic. However, it’s not ...
Feb 17 • Search Engine Marketing SEO: What Google Looks for When Ranking in 2021 How to rank on Google is the top question for digital marketers because shoppers go there first to discover brands. Canadians are among hundreds of ...
Feb 08 • Search Engine Marketing SEO: Myths Versus Facts If you have tackled search engine optimization (SEO) on your own, you are likely overwhelmed by how complicated it seems. Your online research ...
Jan 12 • Search Engine Marketing Power Up Search Results with Display Advertising Marketing is about connecting with your audience at the right time and in the right place. In today’s digital landscape and with the rise of mobile, ...
Dec 01 • Search Engine Marketing Frequently Asked Questions About Paid Search Do you have questions about how paid search can help your business? We’ve got answers! Paid search is an essential tool to attracting customers ...
Nov 25 • Search Engine Marketing How to use ad extensions properly Want to make your Google ad stand out? Try using ad extensions to turn it into a multi-pronged promotional tool. Ad extensions “extend” your ad by ...
Nov 23 • Search Engine Marketing Top 5 KPIs on Google Analytics Almost 60 per cent of all live websites use Google Analytics.1 This powerful tool is now a digital marketing standard for good reason. Google ...
Nov 17 • Search Engine Marketing 5 SEM mistakes and how to fix them You want to attract more customers and would love to pass more qualified leads to your sales team. You’ve dipped a toe into search engine marketing ...
Nov 16 • Search Engine Marketing Three free Google products that will help buyers find you One of the best things about the internet is the amazing access to free resources it provides. For marketers, this is both a benefit and challenge. ...
Nov 10 • Search Engine Marketing How much should you be spending on SEM? How much should I be spending on search engine marketing? It’s a question every business owner asks when exploring SEM to reach new customers. How ...
Nov 06 • Search Engine Marketing Capture Purchase Intent Leads with Keywords In today’s digital world, consumers don’t want or need you to sell to them. They want you to help them, on their terms. But first, they need to find ...
Nov 03 • Search Engine Marketing The Rise of Google Shopping How do you compete against a global e-commerce giant like Amazon? That is a question more and more retail businesses are tackling as they move online ...
Oct 29 • Search Engine Marketing Pay-Per-Click 101 Pay-per-click is a form of marketing that uses the power of search engines to reach customers. PPC advertising gets your message to the right ...