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Search Engine Marketing
What is Technical SEO and Why Is It Important for Rankings?
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Search Engine Marketing (4)
Search Engine Marketing (4)
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Search Engine Marketing
What is Local SEO and Why is It Important?
Optimize local SEO to improve the online visibility of your business and help customers in your area find you. Consumers want to support businesses ...
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Search Engine Marketing
Measuring ROI from SEO Using KPIs
You recently wrapped up an excellent search engine optimization (SEO) campaign and are thrilled with the extra website traffic. However, it’s not ...
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Search Engine Marketing
SEO: What Google Looks for When Ranking in 2021
How to rank on Google is the top question for digital marketers because shoppers go there first to discover brands. Canadians are among hundreds of ...
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Search Engine Marketing
SEO: Myths Versus Facts
If you have tackled search engine optimization (SEO) on your own, you are likely overwhelmed by how complicated it seems. Your online research ...
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Search Engine Marketing
Power Up Search Results with Display Advertising
Marketing is about connecting with your audience at the right time and in the right place. In today’s digital landscape and with the rise of mobile, ...
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Search Engine Marketing
Frequently Asked Questions About Paid Search
Do you have questions about how paid search can help your business? We’ve got answers! Paid search is an essential tool to attracting customers ...
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Search Engine Marketing
How to use ad extensions properly
Want to make your Google ad stand out? Try using ad extensions to turn it into a multi-pronged promotional tool. Ad extensions “extend” your ad by ...
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Search Engine Marketing
Top 5 KPIs on Google Analytics
Almost 60 per cent of all live websites use Google Analytics.1 This powerful tool is now a digital marketing standard for good reason. Google ...
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Search Engine Marketing
5 SEM mistakes and how to fix them
You want to attract more customers and would love to pass more qualified leads to your sales team. You’ve dipped a toe into search engine marketing ...
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Search Engine Marketing
Three free Google products that will help buyers find you
One of the best things about the internet is the amazing access to free resources it provides. For marketers, this is both a benefit and challenge. ...
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Search Engine Marketing
How much should you be spending on SEM?
How much should I be spending on search engine marketing? It’s a question every business owner asks when exploring SEM to reach new customers. How ...
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Search Engine Marketing
Capture Purchase Intent Leads with Keywords
In today’s digital world, consumers don’t want or need you to sell to them. They want you to help them, on their terms. But first, they need to find ...
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Search Engine Marketing
The Rise of Google Shopping
How do you compete against a global e-commerce giant like Amazon? That is a question more and more retail businesses are tackling as they move online ...
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Search Engine Marketing
Pay-Per-Click 101
Pay-per-click is a form of marketing that uses the power of search engines to reach customers. PPC advertising gets your message to the right ...