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Content Marketing
The Works by Content Works: January 2025
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Content Marketing
The Works by Content Works: November 2024
Last month, we looked at the first two types of user intent. Now we'll look at the last two. As a reminder, here are the four types: Informational ...
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Content Marketing
The Works by Content Works: October 2024
When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...
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Content Marketing
The Works by Content Works: October 2024
When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...
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Content Marketing
The Works by Content Works: September 2024
At Content Works, we believe in the power of stories for a few reasons. Stories stick: According to American psychologist Jerome Bruner, facts are ...
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Content Marketing
The Works by Content Works: August 2024
In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a ...
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Content Marketing
The Works by Content Works: July 2024
Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...
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Content Marketing
The Works by Content Works: June 2024
Summer is already proving a winning season for Content Works, Postmedia’s commercial content division. The studio was recently recognized in three ...
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Content Marketing
The Works by Content Works: May 2024
One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...
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Content Marketing
The Works by Content Works: April 2024
Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...
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Content Marketing
The Works by Content Works: March 2024
What are we talking about when we discuss “sponsored content” at Postmedia. Essentially, sponsored content is any paid content – articles, videos, ...
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Content Marketing
The Works by Content Works: March 2024
What are we talking about when we discuss “sponsored content” at Postmedia. Essentially, sponsored content is any paid content – articles, videos, ...
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Content Marketing
The Works by Content Works: February 2024
Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...
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Content Marketing
The Works by Content Works: February 2024
Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...
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Content Marketing
The Synergy between SEO and Content Marketing
Incorporating both SEO and content marketing into your overall marketing strategy will drive outsize results – far greater than using either one ...
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Content Marketing
15 Tips for Elevating Your Content Marketing Results
Effective content marketing can get your business in front of new customers and build loyalty with those you already serve. Content marketing helps ...
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Content Marketing
15 Tips for Elevating Your Content Marketing Results
Effective content marketing can get your business in front of new customers and build loyalty with those you already serve. Content marketing helps ...
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Content Marketing
The Works by Content Works: January 2024
Happy New Year! So you’ve decided that content marketing can help your business in 2024, now let’s discuss how to make the most out of your content. ...