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Consumer Insights
Brand Strategy vs. Marketing Strategy (And How They Work Together)
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Consumer Insights
How to Implement Effective Retail Marketing Strategies
Leveraging digital retail marketing strategies can help you create brand awareness, build loyalty and increase profits. These days, you need more ...
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How Local Businesses Can Implement Proximity Marketing in Out-of-Home Ad Campaigns
Local businesses often can’t maximize their out-of-home ad campaigns because of a lack of targeting and personalization. This can lead to a poor ...
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Using Social Media to Boost Your Law Firm's Online Presence
When used strategically, social media can help law firms build visibility and trust in communities while staying authentic and approachable. An ...
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Consumer Insights
Seven Digital Marketing Tactics Tailored for Service Sector Businesses
Digital marketing tactics are essential for service sector businesses to stand out in today’s hypercompetitive marketplace. Search engine ...
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Consumer Insights
Key Strategies for Expanding a Legal Practice Through Digital Marketing
A digital marketing strategy can help you build credibility and nurture relationships in a sustainable approach to grow your legal practice. A ...
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6 Effective Strategies to Drive Automotive Sales Through Marketing
Explore six essential marketing strategies to help automotive businesses attract customers, boost sales and stand out in a competitive market. ...
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10 Proven Strategies to Connect with Local High-Intent Customers
Businesses that focus their marketing strategies to connect in a meaningful way with high-intent audiences in their communities can set themselves ...
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Consumer Insights
10 Proven Strategies to Connect with Local High-Intent Customers
Businesses that focus their marketing strategies to connect in a meaningful way with high-intent audiences in their communities can set themselves ...
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Consumer Insights
Top Product Page Elements to Boost Conversions and Sales
When you optimize your product pages effectively, you create a better shopping experience, increase conversions and drive more sales. Your website is ...
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Consumer Insights
The Importance of Consistently Updating and Maintaining Your Website
Your website is your digital home. Maintaining it and keeping it fresh, up to date and reflective of your brand image will help ensure your guests — ...
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Consumer Insights
How Publishers Can Accurately Identify and Engage Your Target Audience
Partnering with a publisher gives you access to expert insights, robust data and proven strategies to accurately identify and engage your target ...
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Consumer Insights
Understanding Contextual Advertising and Why It Matters
Privacy-first contextual advertising is enjoying a rebirth as data protection regulations and the shift to a cookieless digital landscape require a ...
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6 Strategies to Optimize Hyperlocal Marketing
Hyperlocal marketing allows you to create campaigns that target customers at a highly specific level, often within a particular neighbourhood or ...
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Consumer Insights
6 Strategies to Optimize Hyperlocal Marketing
Hyperlocal marketing allows you to create campaigns that target customers at a highly specific level, often within a particular neighbourhood or ...
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Consumer Insights
Top Programmatic Digital Marketing Channels
Emerging digital platforms are paving the way for fresh, innovative advertising. Brands and marketers that adopt a multichannel approach and ...
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What is Digital Out-of-Home (DOOH) Advertising?
Digital out-of-home advertising offers impactful ways to engage with potential customers in the real world, effectively driving brand awareness and ...
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Consumer Insights
The Power of Social Media in Travel and Tourism Marketing
The impact of social media on tourism marketing and the travel industry more broadly continues to grow. Around the world, social platforms are ...