Oct 22
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Consumer Insights
Top Product Page Elements to Boost Conversions and Sales
When you optimize your product pages effectively, you create a better shopping experience, increase conversions and drive more sales. Your website is ...
Oct 15
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Consumer Insights
The Importance of Consistently Updating and Maintaining Your Website
Your website is your digital home. Maintaining it and keeping it fresh, up to date and reflective of your brand image will help ensure your guests — ...
Oct 08
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Consumer Insights
How Publishers Can Accurately Identify and Engage Your Target Audience
Partnering with a publisher gives you access to expert insights, robust data and proven strategies to accurately identify and engage your target ...
Sep 17
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Consumer Insights
Understanding Contextual Advertising and Why It Matters
Privacy-first contextual advertising is enjoying a rebirth as data protection regulations and the shift to a cookieless digital landscape require a ...
Sep 10
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Consumer Insights
6 Strategies to Optimize Hyperlocal Marketing
Hyperlocal marketing allows you to create campaigns that target customers at a highly specific level, often within a particular neighbourhood or ...
Sep 03
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Consumer Insights
Top Programmatic Digital Marketing Channels
Emerging digital platforms are paving the way for fresh, innovative advertising. Brands and marketers that adopt a multichannel approach and ...
Aug 27
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Consumer Insights
What is Digital Out-of-Home (DOOH) Advertising?
Digital out-of-home advertising offers impactful ways to engage with potential customers in the real world, effectively driving brand awareness and ...
