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Consumer Insights
What is Digital Out-of-Home (DOOH) Advertising?
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Consumer Insights
The Power of Social Media in Travel and Tourism Marketing
The impact of social media on tourism marketing and the travel industry more broadly continues to grow. Around the world, social platforms are ...
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Social Media Marketing
Mastering Social Media Marketing for Real Estate Businesses
Social media helps real estate professionals expand their reach, connect with high-quality leads and maintain a strong presence with their network. ...
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Content Marketing
The Works by Content Works: July 2024
Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...
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Programmatic Advertising
What is DV360, and Why Should You Choose It Over Other DSP Platforms?
Google’s DV360 can help you maximize your ad reach and efficiency with integrated online advertising. Businesses looking for new ways to reach ...
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Consumer Insights
The Comprehensive Guide to Real Estate Digital Marketing
Real estate digital marketing can help agents and property developers stand out from the competition, engage with buyers and sellers and drive ...
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Search Engine Marketing
Bing vs. Google: An In-depth Analysis of the Top Search Engines
Optimizing for both Google and Bing can help you attract wider audiences, leverage different ranking factors and drive growth. A solid online ...
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Search Engine Marketing
Does Alt Text Impact Google Image Search Rankings?
The primary purpose of alt text for images is to make websites more accessible for people using screen readers and assistive technology. But can it ...
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Search Engine Marketing
SEO and Social Signals: Can Shares and Likes Help You Rank Higher?
Social media may not directly impact your search rankings, but there’s a definite connection between social signals and SEO. The connection between ...
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Content Marketing
The Works by Content Works: June 2024
Summer is already proving a winning season for Content Works, Postmedia’s commercial content division. The studio was recently recognized in three ...
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Search Engine Marketing
Identifying and Eliminating Toxic Backlinks: What They are and How to Find Them
Earning high-quality, relevant backlinks is a critical search engine optimization (SEO) tactic. It helps attract high-intent visitors, build trust ...
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Search Engine Marketing
How Crucial Are Keywords in Paid Search?
Learn why keywords are vital components of an effective digital marketing strategy and how their use has changed over time. Keywords are an important ...
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Programmatic Advertising
Partnering data and algorithms with creativity to create successful programmatic ad campaigns
Programmatic advertising is disrupting digital sales and marketing efforts, improving efficiencies, lowering costs and allowing for more precise ...
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Search Engine Marketing
How Partnering With a Certified Google Agency Can Maximize Your Campaign Results While Optimizing Your Budget
The Google Partners program can provide you with a Google expert to help you optimize your campaigns and maximize your Google Ads budget. Attracting ...
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Content Marketing
The Works by Content Works: May 2024
One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...
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Search Engine Marketing
What is Retargeting and How Does it Work?
Retargeting offers a second chance to engage and convert potential customers who have visited your social channels or website but haven’t yet made a ...
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Blog
Maximize your Customer Reach and Budget with the Integration of Bing Ads
If you’re looking to reach fresh audiences with your ads while keeping costs affordable, consider Bing ads. If you want to attract more customers to ...
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Programmatic Advertising
Ensuring Data Privacy Compliance and Best Practices in Programmatic Advertising
Programmatic advertising is a game changer for brands. Automating the process of buying and selling online advertising delivers efficiency, more ...