Jul 09 • Search Engine Marketing

Does Alt Text Impact Google Image Search Rankings?

The primary purpose of alt text for images is to make websites more accessible for people using screen readers and assistive technology. But can it ...

Jul 02 • Search Engine Marketing

SEO and Social Signals: Can Shares and Likes Help You Rank Higher?

Social media may not directly impact your search rankings, but there’s a definite connection between social signals and SEO. The connection between ...

Jul 02 • Content Marketing

The Works by Content Works: June 2024

Summer is already proving a winning season for Content Works, Postmedia’s commercial content division. The studio was recently recognized in three ...

Jul 02 • Search Engine Marketing

SEO and Social Signals: Can Shares and Likes Help You Rank Higher?

Social media may not directly impact your search rankings, but there’s a definite connection between social signals and SEO. The connection between ...

Jun 25 • Search Engine Marketing

Identifying and Eliminating Toxic Backlinks: What They are and How to Find Them

Earning high-quality, relevant backlinks is a critical search engine optimization (SEO) tactic. It helps attract high-intent visitors, build trust ...

Jun 25 • Search Engine Marketing

Identifying and Eliminating Toxic Backlinks: What They are and How to Find Them

Earning high-quality, relevant backlinks is a critical search engine optimization (SEO) tactic. It helps attract high-intent visitors, build trust ...

Jun 19 • Search Engine Marketing

How Crucial Are Keywords in Paid Search?

Learn why keywords are vital components of an effective digital marketing strategy and how their use has changed over time. Keywords are an important ...

Jun 11 • Programmatic Advertising

Partnering data and algorithms with creativity to create successful programmatic ad campaigns

Programmatic advertising is disrupting digital sales and marketing efforts, improving efficiencies, lowering costs and allowing for more precise ...

Jun 04 • Search Engine Marketing

How Partnering With a Certified Google Agency Can Maximize Your Campaign Results While Optimizing Your Budget

The Google Partners program can provide you with a Google expert to help you optimize your campaigns and maximize your Google Ads budget. Attracting ...

May 29 • Content Marketing

The Works by Content Works: May 2024

One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...

May 28 • Search Engine Marketing

What is Retargeting and How Does it Work?

Retargeting offers a second chance to engage and convert potential customers who have visited your social channels or website but haven’t yet made a ...