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Search Engine Marketing
Increase Sales With SEO
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Search Engine Marketing
Are Your Competitors Ranking Higher on Google?
If your competitors are ranking higher on Google, investing in SEO will improve your ranking and help put you ahead of the competition. Google is on ...
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Search Engine Marketing
How To Use Keyword Optimization for SEO
Keyword optimization can be a big undertaking, but it’s essential to help your website content rank for SEO. Keyword optimization can improve the ...
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Search Engine Marketing
What is Technical SEO and Why Is It Important for Rankings?
Learn how optimizing your technical SEO can change your businesses. If you’re reading this post, chances are you’ve done your homework regarding ...
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Search Engine Marketing
What is Local SEO and Why is It Important?
Optimize local SEO to improve the online visibility of your business and help customers in your area find you. Consumers want to support businesses ...
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Search Engine Marketing
Measuring ROI from SEO Using KPIs
You recently wrapped up an excellent search engine optimization (SEO) campaign and are thrilled with the extra website traffic. However, it’s not ...
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Search Engine Marketing
SEO: What Google Looks for When Ranking in 2021
How to rank on Google is the top question for digital marketers because shoppers go there first to discover brands. Canadians are among hundreds of ...
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Search Engine Marketing
SEO: Myths Versus Facts
If you have tackled search engine optimization (SEO) on your own, you are likely overwhelmed by how complicated it seems. Your online research ...
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Blog
Develop a Marketing Strategy for a Niche Audience
Learn the benefits of a marketing strategy for niche audiences and how to do it. Companies from Amazon to Whole Foods have used the same winning ...
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Search Engine Marketing
Power Up Search Results with Display Advertising
Marketing is about connecting with your audience at the right time and in the right place. In today’s digital landscape and with the rise of mobile, ...
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Blog
Why You Need a Holistic Marketing Approach to Grow Your Business
Using a holistic marketing approach allows you to make the best use of all the solutions available to set your brand apart. Directing all your ...
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Blog
2020 Insights that Matter for Your 2021 Marketing Plan
The past year has challenged business owners to take stock of both how they operate and how they connect with their customers. A global pandemic and ...
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blog
La croissance du Google Shopping!
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Display Advertising
Holiday Advertising 2020: What You Need To Know
The pandemic has changed just about everything in 2020. Holiday shopping will be different, too. Consumers want to shop using safe e-commerce ...
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Search Engine Marketing
Frequently Asked Questions About Paid Search
Do you have questions about how paid search can help your business? We’ve got answers! Paid search is an essential tool to attracting customers ...
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Search Engine Marketing
How to use ad extensions properly
Want to make your Google ad stand out? Try using ad extensions to turn it into a multi-pronged promotional tool. Ad extensions “extend” your ad by ...
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Search Engine Marketing
Top 5 KPIs on Google Analytics
Almost 60 per cent of all live websites use Google Analytics.1 This powerful tool is now a digital marketing standard for good reason. Google ...
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Search Engine Marketing
5 SEM mistakes and how to fix them
You want to attract more customers and would love to pass more qualified leads to your sales team. You’ve dipped a toe into search engine marketing ...