Consumer First Marketing during COVID-19

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Postmedia and Mary Brown's partner to lift paywall

Like a lot of brands during this unprecedented time, Mary Brown's found its marketing plans totally upended as the COVID crisis took hold.

They decided to take a "utility marketing" approach according to Jeff Barlow, Mary Brown’s vice-president of marketing. Mary Browns did something very different: for all of April, it would partner with Postmedia to remove our pay wall and make all of its content free to Postmedia site visitors. “The insight was that beyond groceries people want news and information more than anything else these days,” said Barlow.

Postmedia continues to develop new, engaging ways for marketers to meet their objectives. Creating integrated media campaigns while leveraging our media, data, and content expertise.

Read more about our partnership with Mary Brown's  below and on j-source, themessage, and niemanlab

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