Oct 01 • Consumer Insights 10 Proven Strategies to Connect with Local High-Intent Customers Businesses that focus their marketing strategies to connect in a meaningful way with high-intent audiences in their communities can set themselves apart from their competitors, increase foot traffic, build trust and drive sales. Read Now
Sep 10 • Consumer Insights 6 Strategies to Optimize Hyperlocal Marketing Hyperlocal marketing allows you to create campaigns that target customers at a highly specific level, often within a particular neighbourhood or ...
Aug 13 • Social Media Marketing Mastering Social Media Marketing for Real Estate Businesses Social media helps real estate professionals expand their reach, connect with high-quality leads and maintain a strong presence with their network. ...
Aug 06 • Programmatic Advertising What is DV360, and Why Should You Choose It Over Other DSP Platforms? Google’s DV360 can help you maximize your ad reach and efficiency with integrated online advertising. Businesses looking for new ways to reach ...
Jul 16 • Search Engine Marketing Bing vs. Google: An In-depth Analysis of the Top Search Engines Optimizing for both Google and Bing can help you attract wider audiences, leverage different ranking factors and drive growth. A solid online ...
Jul 02 • Search Engine Marketing SEO and Social Signals: Can Shares and Likes Help You Rank Higher? Social media may not directly impact your search rankings, but there’s a definite connection between social signals and SEO. The connection between ...
Jun 25 • Search Engine Marketing Identifying and Eliminating Toxic Backlinks: What They are and How to Find Them Earning high-quality, relevant backlinks is a critical search engine optimization (SEO) tactic. It helps attract high-intent visitors, build trust ...
May 28 • Search Engine Marketing What is Retargeting and How Does it Work? Retargeting offers a second chance to engage and convert potential customers who have visited your social channels or website but haven’t yet made a ...
Mar 27 • Content Marketing The Works by Content Works: March 2024 What are we talking about when we discuss “sponsored content” at Postmedia. Essentially, sponsored content is any paid content – articles, videos, ...
Feb 20 • Content Marketing 15 Tips for Elevating Your Content Marketing Results Effective content marketing can get your business in front of new customers and build loyalty with those you already serve. Content marketing helps ...
Feb 06 • Consumer Insights E-commerce Trends to Optimize Your Business for Success Leveraging e-commerce trends to help your business attract more customers and drive increased sales is a smart move for marketers. E-commerce has ...
Jan 30 • Programmatic Advertising The Programmatic Buying Ecosystem: SSPs, DSPs and Ad Exchanges Programmatic advertising uses technology to automate the process of buying and selling online advertising. For brands, it’s a game changer. It allows ...
Jan 03 • Consumer Insights Why You Need an Omnichannel Strategy Implementing an omnichannel strategy will help you supercharge customer engagement, satisfaction and loyalty. In 2024, consumers expect the ability ...
Nov 29 • Content Marketing The Works by Content Works: November 2023 On November 21, Content Works ran a webinar for clients to learn about content strategy, how to better engage their customers and drive sales and how ...
Nov 28 • Blog An Introduction to Canonical URLs and Tags Helping search engines crawl your website and prioritize the web pages you want users to find is a key objective of SEO. Using canonical tags can ...
Nov 14 • Content Marketing The Power of Content Amplification: What is It and How Does It Work? Amplifying high-quality content allows brands to significantly boost awareness, strengthen relationships and maximize the value of your content ...
Nov 07 • Search Engine Marketing 10 SEO Best Practices to Improve Rankings and Increase Traffic Follow these 10 SEO best practices to improve your search rankings and achieve the best visibility online. Search engines can drive traffic to any ...
Sep 19 • Blog How to Deal with E-commerce Security in 2023 E-commerce sites are prime targets for scammers who are always finding and exploiting new digital vulnerabilities. The best way to stay ahead of the ...
