Postmedia Solutions | Katrina Toyer

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Katrina Toyer

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Oct 01 •

Building a Brand Safety Strategy for 2025: Best Practices for Advertisers

Digital marketing presents an unprecedented opportunity to build awareness, engagement and grow. It also opens the door to unprecedented risk to a brand’s hard-earned reputation. More than three quarters of consumers say they’d lose trust in a brand if they saw its ad alongside inappropriate content.

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Feb 25 • Consumer Insights

Hyperlocal Marketing for Retail: Boosting Local Visibility and Driving Sales

In the competitive retail landscape, capturing the attention of nearby customers is crucial for growing your business. Hyperlocal marketing, a ...

Feb 19 • Programmatic Advertising

Privacy Concerns in Digital Advertising: Navigating Challenges in 2025

As privacy regulations evolve and third-party cookies disappear, businesses must adopt privacy-first strategies to stay compliant, build trust and ...

Feb 11 • Search Engine Marketing

How SEO Can Boost Your Real Estate Business: A Guide for Success

SEO helps real estate professionals increase visibility, attract more leads, and establish authority. Approximately 61.7% of homebuyers are more ...

Feb 04 • Programmatic Advertising

Programmatic Advertising in 2025: What’s Next for Organic and Paid Solutions?

The future of programmatic advertising is being shaped in 2025 as the media landscape undergoes a refresh. Accelerating technological advancement, ...

Jan 28 • Programmatic Advertising

Programmatic Advertising: The Key to Optimizing Your eCommerce Marketing Strategy

Programmatic advertising helps eCommerce businesses target customers efficiently, maximizing ROI by automating ad purchases and using data-driven ...

The Future of Content Marketing: Trends to Watch in 2025

Keeping current with content marketing trends will help you build trust, grow your online presence and attract more customers in the year ahead. ...

Jan 14 • Programmatic Advertising

Machine Learning and Programmatic Advertising: A Game Changer for 2025 Campaigns

Machine learning is revolutionizing digital marketing and programmatic advertising strategies. Media planners and marketing managers are using it to ...

Jan 07 • Consumer Insights

Brand Strategy vs. Marketing Strategy (And How They Work Together)

Aligning your brand and marketing strategies is the key to connecting with your audience, standing out in your market and driving sustainable growth ...

Dec 17 • Consumer Insights

How to Implement Effective Retail Marketing Strategies

Leveraging digital retail marketing strategies can help you create brand awareness, build loyalty and increase profits. These days, you need more ...

Dec 11 • Consumer Insights

How Local Businesses Can Implement Proximity Marketing in Out-of-Home Ad Campaigns

Local businesses often can’t maximize their out-of-home ad campaigns because of a lack of targeting and personalization. This can lead to a poor ...

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Dec 03 • Consumer Insights

Using Social Media to Boost Your Law Firm's Online Presence

When used strategically, social media can help law firms build visibility and trust in communities while staying authentic and approachable. An ...

Nov 26 • Consumer Insights

Seven Digital Marketing Tactics Tailored for Service Sector Businesses

Digital marketing tactics are essential for service sector businesses to stand out in today’s hypercompetitive marketplace. Search engine ...

Nov 19 • Consumer Insights

Key Strategies for Expanding a Legal Practice Through Digital Marketing

A digital marketing strategy can help you build credibility and nurture relationships in a sustainable approach to grow your legal practice. A ...

Nov 12 • Programmatic Advertising

Open Marketplaces vs. Private Marketplaces for Ad Buying

Understanding the differences between an open marketplace and a private marketplace is critical to determining which of these real-time bidding ...

Nov 06 • Consumer Insights

6 Effective Strategies to Drive Automotive Sales Through Marketing

Explore six essential marketing strategies to help automotive businesses attract customers, boost sales and stand out in a competitive market. ...

Oct 29 • Consumer Insights

10 Proven Strategies to Connect with Local High-Intent Customers

Businesses that focus their marketing strategies to connect in a meaningful way with high-intent audiences in their communities can set themselves ...

Oct 22 • Consumer Insights

Top Product Page Elements to Boost Conversions and Sales

When you optimize your product pages effectively, you create a better shopping experience, increase conversions and drive more sales. Your website is ...

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