Jan 25
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Blog
4 Higher Education Marketing Trends for 2022
Postmedia has identified four marketing trends to support enrolment campaigns and increase visibility for higher education institutions. The pandemic ...
Jan 18
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Search Engine Marketing
How Google Reviews Impact Your SEO Ranking
Respond to and manage local Google reviews to boost your business’ SEO and search engine ranking. Word of mouth carries more weight than ever for ...
Jan 04
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Digital Audio Advertising
6 Digital Audio Trends for 2022
Audio advertising continues to grow and create strong emotional connection with listeners and can reach them when visual ads can’t. Here are the top ...
Nov 22
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Social Media Marketing
How to Write Facebook Ads that Convert
To write effective Facebook ad text, you’ll need to identify your goals, your audience, what they need and how the product you’re selling fills that ...
Nov 15
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Blog
How to Create a Killer Marketing Video on a Budget
Consumers prefer video over other types of content. Create marketing video content that will leave a lasting impact on your customers. Content ...
Nov 09
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Search Engine Marketing
Optimize Your Website Content for Voice Search
Buyers are using voice search more and typing less to search for products and services online. They won’t find you unless your website ranks high on ...
Nov 03
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Search Engine Marketing
8 Digital Display Ads to Convert Clicks into Sales
A variety of Google display ads will offer new experiences and keep your audience engaged. When display ads first appeared, they were a novelty. ...