First-Party Data
Explore the segmentation possibilities of 1P data, DMP technology and Data Clean Rooms
Connect, access, and activate, with complete privacy compliance, and scale with our platform. Start advertising and engaging with our audiences today.
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DEMOGRAPHIC AUDIENCES
Unlock the Power of Postmedia Demographic-Based Audiences
Confidently target your audience with precision with our 1P data. Select from a variety of personas to reach the specific life situation that aligns with your product or service. Here's a deeper look into our demographic audiences:
Arts & Entertainment Audience
This audience is the active type, ready to seek out new trends and things to see and do.
Business Audience
Our audience is highly motivated in their careers and finances.
Real Estate Audience
Our audience of investors, buyers and sellers are all-in on real estate.
News & Politics Audience
Our News and Politics Audience seeks out and trusts news media.
Automotive Audience
This large audience is interested in shopping advice, car reviews and test drives.
Finance Audience
Our audience is financially astute and eager to learn about managing their own finances.
Travel Audience
Our audience is enthusiastic about travel and loves to explore!
LEVERAGE INFLUENCE
Advantage: Postmedia Audiences
We analyze reader behavior and consumption habits to craft targeted audience segments, pinpointing users who consistently engage with content in key advertising categories --ensuring your message reaches the most responsive audience. Use these segments to target users most likely to connect with your advertising, boosting brand exposure across all content types.
Arts & Entertainment
The Arts & Entertainment audience predominantly consists of females ages 25 to 44, who are the active type seeking new trends and fun things to do. This enthusiastic audience enjoys information about movies, TV shows, gossip & events, with a keen interest in the artists, theater, concerts and more. They are highly receptive to online ads and prefer to consume digital entertainment at home as opposed to theatres to save their free time for DIY projects.
News Buffs
This News Buffs target demographic is balanced between male and female readers, age 35 to 44, with a strong trust in news media. This group is generally in-market for cell phone/internet providers, interested in investment opportunities and reading about National Defense. News Buffs are digitally savvy for news aggregation, they have an appreciation for diverse opinions while also keeping up to date on the issues affecting Canada both nationally and locally.
The Business Collective
This target audience is primarily 35 to 44 and highly motivated in their careers and finances. They are interested in inflation news, up to date on Chinese EVs, engage with new build homes media, and are oil & gas advocates. Their careers are often in the industries of finance, telecom, B2B, corporate policy and R&D/Engineering. Responsive to investment content and media, these audiences are on trend with business and money-making news. The Business Collective actively seek content to better inform their decision-making careers.
Globe Trotters
This audience, split evenly between males and females ages 35 to 44, are enthusiastic travelers that love to explore. Globe Trotters are eager to stay updated on the latest travel destinations, cruise deals, airfare offers, and must-see tourist attractions. They read tourism sponsored content, are enthusiastic about outdoor adventure and travelling Canada. Keen on absorbing local art, music and museums, these well-seasoned travelers are always looking for advice and recommendations on new destinations to explore.
Real Estate & Reno Fans
This audience is affluent in all forms of Real Estate and focused on building the value and comfort in their nest with a high propensity to engage with all real estate media. Real Estate & Reno Fans follow investment news, reading about commercial real estate, and researching mortgage rates. This audience also digs into home improvement and explores home decor, renovation ideas and activities with friends and family for those who live for the weekends.
Automotive Intenders
This affluent audience is highly interested in automotive shopping advice, reviews, and test drivers, along with reading about environmental sustainability, investing, travel and shopping for car insurance. They also engage with lifestyle content including fitness, DIY projects, golfing, pro-sports tickets and outdoor fun.
Why Postmedia
Postmedia is one of Canada's largest news networks
Postmedia is a trusted and reliable network of over 130+ media brands, with outstanding journalism credentials and extensive digital capabilities. We generate an audience of 12.4 million Canadians each month.
