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    Join us in redefining what's possible for your brand.

    Video Advertising

    Create more awareness and engagement with the ever-growing allure of video. Capitalize on engagement with video on multiple platforms. We can show you how.

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    Video Advertising

    Agency Solutions

    Partner with us for your video advertising campaigns. We can help with ideas, strategy, placement and plans to achieve your client goals.

    Postmedia Solutions is the perfect partner for media strategy and placement. Video ads are increasing in volume and engagement. Talk to us about ideas and explore our video placements solutions.

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    Postmedia Network

    The Postmedia network includes over 130 local, regional and national news brands with valuable video ad inventory and the audiences you are seeking.

     

    Programmatic Placement

    Programmatic buys ensure the best inventory and optimization for your video advertising placements.  Many agencies choose us to manage their programmatic placements for a turn-key solution. Ask us.

    Audience Targeting

    The most important feature of any video advertising is audience, of course! Take advantage of Postmedia 1P audiences.

     

    With our first-party data and audience tools expertise on all the platforms, Postmedia Solutions is the ideal partner for your video advertising. All campaigns begin with audience selection and this is where we excel.

     

    Schedule a call with our in-house team today.

    Pre-Roll, Mid-Roll and Post-Roll
    Pre-roll ads are ideal for brand awareness. They automatically play directly before a featured video on both mobile and desktop. On some platforms such as X, these pre-roll ads are skippable so the ads must be attention-grabbing right away. Pre-roll is favored by advertisers because it's related to the user's desired content and the user typically is engaged and willing to sit through a brief advertisement since they are waiting for that content. Even if the user skips the ad, the user has already been exposed to your brand in the brief ad appearance.
     
    YouTube pre-roll ads are typically 15 to 20 seconds long. On X, these ads are third-party served and they are displayed (auto-play and muted) on premium publisher videos wherever the videos appear in the user's timeline, profile and search.
     
    Pack in the creative power in the first 5 seconds of a pre-roll ad. We can show you how.
     
    Mid-roll ads appear at the midpoint of a video, usually at a natural break in the video. These tend to appear in longer videos 8 minutes or longer. Mid-roll ads can be skippable or non-skippable.
     
    Post-roll ads appear at the end of a video and tend to have the most brand awareness and recall. These ads are typically 10 to 15 seconds but can be as long as three minutes. Post-roll ads have a high chance of being skipped.
     
    For Instagram, post-roll ads work best for ads that have a clear call to action. Post-roll works for this objective because there is no video playing after the ad to distract the user. Pre-roll on IG is ideal for ads with the objective of increasing FB page likes or IG likes.
    Unskippable Ads

    Reach audiences with more confidence when you place unskippable mid-roll video advertising. Pre-roll and post-roll ads tend to be skippable. Ensure viewers with unskippable mid-roll ads, shown 

    YouTube Video Ads

    Video does not need to be expensive or take a long time to activate. We can help your agency make solid decisions about video ads and programmatic placement. It's hard to succeed without a strong partner. Schedule a consultation with our team today.

    Facebook (Meta) Ads
    Facebook is ideal for video advertising for consumer goods and services, and B2B advertising is also on the rise. FB audience tools have never been better. 
     
    We are a Meta Platforms Business Partner and we are uniquely qualified to service all your advertising needs from A to Z, including audience selection, full creative production and placement.
    Instagram Ads

    We are a Meta Platforms Business Partner, and we are uniquely qualified to service all your video advertising needs from A to Z for Instagram, including audience selection, full creative production when you need it, and placement. It's a great time to do more with Instagram. Ask us how.

    Google TrueView

    This YouTube feature guarantees your client ads are viewed for at least 5 seconds (then, it can be skipped) and you pay only for clicks.

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    Get Pricing

    Our team is ready to work with you on a comprehensive media plan within your clients' budgets. Contact us for pricing on video packages using Postmedia network and programmatic video placement.

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    Our Podcasts

    The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country. Our podcasts range from business to sports to true crime.

    10/3 Canada Covered The Forcast Off The Post The Dark North White Towel Inside Alberta

    More Agency Solutions

    Do more with integrated solutions. When you partner with Postmedia Solutions, your clients gain access to holistic, goal-oriented plans supported by a very experienced, talented advertising partner.

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    Why Postmedia

    Postmedia is one of Canada’s largest news networks

    Our mission is to make big things happen for brands.

    Our solutions are designed to help your clients reach the right audience at the right time. Our editorial and commercial content solutions help advertisers leverage Postmedia's brands and audiences to drive performance, connect and ultimately, build lasting relationships. 

     

    We know that professional news and engaging content are vital components to the overall brand marketing mix. Grow your client brands with us and redefine what's possible when you partner with 130+ brands. 

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