Sponsored Content

An editorial-style experience can drive brand engagement.  Brand content can be promoted by links on a publisher's site and social channels, labelled to ensure transparency.

Schedule a call with our team to discuss your brand goals and how sponsored content can be a key factor to success.

Sponsored Content enables brands to:

• Tell Your Story: Enables brands to write their own narrative

• Build credibility, thought leadership and authority

• Improve brand awareness and recognition, driving consumer intention and interest

• Open a channel of communication through social platform sharing

Compelling contend can be crafted to accompany articles on Postmedia social channels and network of websites.

Content and digital marketing services together, with a combination of content campaigns and digital marketing, provides clients with a more holistic approach to advertising.  Social retargeting campaigns can be a very effective tactic.

All articles are:

• Edited by Postmedia producers

• Written by expert writers trained to create journalistic-led content

• Designed to look and read like Postmedia's editorial articles

• Labelled as "sponsored content"

Client-supplied content can also be published under an "Advertisement" label.

Curious? Schedule a free consultation and proposal for Sponsored Content.

Interactive maps can be used to display data such as statistics, data points and other information. Use an interactive map to tell your story by combining interactive maps and multimedia content. Interactive maps can also be linked to external supporting documents such as images, video or graphs.

Use our precise audience targeting and persona tools to target potential customers with dynamic content, which is content uniquely customized to the audience. 

These features are add-ons to sponsored articles or embedded within Postmedia publication websites.

Static and dynamic infographics can add an engaging element to a sponsored content article.

For more brand awareness and stickiness, use rich multimedia elements hosted on a unique vanity URL. We can show you how.