Remarketing Advertising

High intent audiences are possible buyers that have already visited your client's website or engaged with the brand on social media or they already have an item in their shopping cart.

Learn how remarketing campaigns with Postmedia network can be a great addition to your marketing mix, increasing reach and engagement in all the innovative ways that the Internet makes possible.

The first step for using remarketing is to create a plan for which pages of your client's website you want to target to track the journey of your site visitors. For example, you might track viewers of a specific product description page and a shopping cart page. Determining which pages translate to high intent is the first step in the process. Creating offers and setting up a timeline are next steps. Remarketing can also be effective in targeting post-conversion customers to become repeat customers.

Remarketing enables repetition and specific messaging over time, increasing brand awareness. Remarketing ad formats include display, search, video or social media ads.

Remarketing campaigns can reinforce brand messaging and increase trust by appearing to the target audience while they visit other websites they know and trust.

Remain connected to target audiences even after they have left your client's website.

Video, display, and social all have a role in remarketing campaigns to develop brand loyalty and to increase conversions.

A conversion could mean a user becomes a paying customer or completes another call to action such as following a social media page or submitting a completed email form.

Studies show that it takes more than one view to get a conversion. Remarketing to visitors who have clicked on your ad can convert over time with consistent messaging and ad repetition.

Remarketing campaigns, also known as retargeting campaigns, strive for conversions and more customer engagement, not just clicks. Remarketing campaigns can target new customers or previous buyers.

Keeping your clients' brands top of mind can help build trust in a brand by reminding users of its products or services.  Remarketing campaigns can make your brands more recognizable to the target audience by reminding them of products and services while they are on another website they trust. This increases the potential customer's trust in the company and may make them more likely to convert. 

Remarketing campaigns can target users who have previously visited a website or engaged with the brand's social media content.  Remarketing target lists can be created from website visitor data and social media visitor data.