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    Hyperlocal Advertising

    Target accurately, even to within ten meters of a location, with polygon targeting and hyperlocal advertising. Hyperlocal advertising reduces your costs by targeting small and tailoring your message.

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    Hyperlocal Advertising

    Agency Solutions

    Target accurately, even to within ten meters of a location, one kilometer or one block of a neighborhood, with polygon targeting and hyperlocal advertising. Hyperlocal marketing reduces your costs by targeting small and tailoring your message.

    Can layering data with hyperlocal advertising do more for your clients while saving budget? Find out! 

     

    Hyperlocal marketing strategies allow businesses and organizations to use specific location boundaries to drive immediate offers to mobile users only when they enter a designated zone. This type of strategy reduces ad spend and maximizes ad relevance by targeting a specific, smaller geographic area.

     

    Delivering highly relevant and personalized messages that resonate with consumers' local needs increases the likelihood of users visiting a location or store or making a purchase. By focusing on a small, defined area, businesses can ensure their ads are seen by people most likely to be interested in their offerings, minimizing wasted impressions.

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    Geofencing

    Where do potential customers live, what is their profile and where are look-a-like customers? We can help.

     

    Geofencing allows businesses to send targeted ads to people physically located within a specific area, further enhancing the precision of marketing efforts.

    Polygon Targeting Using Cellular Data

    Use this type of location-based targeting which involves broadcasting your offer message to areas which appear to be polygon 'shapes', to users typically using GPS-enabled devices like cell phones.

    Transactional Data & Insights

    Some businesses have a treasure trove of data in their CRM systems such as postal codes and past purchases. We can consult with you on how to leverage the data.

    Foot Traffic Attribution

    We offer a new approach to foot traffic attribution.

    Automotive Insights

    Ask us about our automotive data insights based on geographies and demographics for your campaigns. Our first-party data and audience selectors have some unique tools for your agency.

    Awareness, Acquisition & Retention

    Hyperlocal campaigns can help with brand awareness, customer acquisition and continued retention. 

     

    Does your client need a hyperlocal ad strategy? We can help. 

    Specific Customer Targeting (city or neighbourhood)

    Target by geography and demographic factors even down to a city block. 

     

    Which targets mimic current customers? We can help.

    Share of Wallet
    Hyperlocal advertising and geofencing can show you a better picture of market share in specific geographies.
     
    Retail Insights

    Brand managers really like the approach of polygon targeting and hyperlocal. It allows them to target using geofencing and demographics and also enables them to customize messages specific to cities and even neighbourhoods.

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    Get Pricing

    Interested in learning more? Meet with our team to discuss the potential of Hyperlocal Advertising and the Postmedia network.

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    Our mission is to make big things happen for brands.

    Our solutions are designed to help your clients reach the right audience at the right time. Our editorial and commercial content solutions help advertisers leverage Postmedia's brands and audiences to drive performance, connect and ultimately, build lasting relationships. 

     

    We know that professional news and engaging content are vital components to the overall brand marketing mix. Grow your client brands with us and redefine what's possible when you partner with 130+ brands. 

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