Audience is everything. We are in an era where search and social are not the only game in town. Be more visible with better data and better choices with digital advertising on multiple platforms.
Redefine "what's next" with new audience selections, deeper intent data, and the kind of experience you'll find only with Postmedia Solutions. Redefine what's possible, with us.
We approach your clients' business and objectives holistically with a mission to deliver a comprehensive plan at the right spend that ensures success.
First-Party Audience
Our audience data is proprietary to Postmedia brands. If you want reach in Canada, you need Postmedia.
Fill the Funnel
We have solutions for awareness, engagement and conversion can prove performance. We can show you how digital advertising can be optimized and designed more for conversions and more engagement.
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Measurement
Digital ads with Postmedia provide accurate data that translates into tracking, reports and actions that can improve performance.
Ad Types
We offer a variety of digital ad formats designed to meet specific marketing objectives, including:
1. Display Ads:
• Banner Ads: Standard rectangular ads positioned at the top, bottom, or sides of web pages.
• Leaderboard Ads: Prominent horizontal ads typically placed at the top of web pages.
• Skyscraper Ads: Vertical ads aligned along the sidebars of pages.
• Box Ads: Square or rectangular ads embedded within the content flow.
2. Video Ads:
• In-Stream Video Ads: Advertisements that play before, during, or after video content, on Postmedia-owned brands or other platforms.
• On-Stream Ads: A unique in-video display option that delivers as a squeeze back top banner with excellent viewability.
3. Native Ads:
• Advertisements that blend seamlessly with the editorial content, matching the look and feel of the surrounding articles.
4. Sponsored Content:
• Branded articles or features created in collaboration with advertisers to engage readers through storytelling.
5. Rich Media Ads:
• Interactive ads incorporating elements like animations, expandable formats, or embedded videos to enhance user engagement.
6. Programmatic Advertising:
• Automated ad placements using real-time bidding to target specific audiences based on demographics, behavior, and interests.
7. Social Media Advertising:
• Ads distributed through social media channels to extend reach and engagement beyond Postmedia branded digital publications.
8. Email Newsletter Sponsorships:
• Advertisements or sponsored content featured within Postmedia's email newsletters, targeting subscribers directly.
9. Mobile-Specific Ads:
• Ads optimized for mobile devices, including interstitials, mobile banners, and in-app advertisements.
These diverse digital ad formats enable your agency to reach any target audience and vertical.
YouTube Advertising
There is no denying the incredible power of video ads and the growing audiences engaging and spending time on YouTube. We can help your clients succeed. Use our strategies to rank clients higher on YouTube.
On-Network Ads
Only Postmedia brands give you the depth, quantity and 1P audience segments you need to expand your brand. On-Network means the ads display on Postmedia-owned and operated news media.
Audience always comes first. We can help your agency with precise targeting.
Off-Network Ads
Think of us as an extension of your agency. We can be a valuable partner even for ads placed off our network.
Video Advertising
We'll help your agency with a multi-platform strategy. Do you need placement help or audience selection? We can help. Programmatic buys are an ideal way to manage your video advertising campaigns.
Video Ads:
• In-Stream Video Ads: Advertisements that play before, during, or after video content, on Postmedia-owned brands or other platforms.
• On-Stream Ads: A unique in-video display option that delivers as a squeeze back top banner with excellent viewability.
Ask us for a free consultation for your agency.
Remarketing
Retargeting can be a very effective tactic for creating more engagement and increasing conversions. We can help you optimize your remarketing efforts.
Contact Us
Get Pricing
Our team is ready to work with you to develop a customized, holistic approach to achieve your client goals. Contact us for pricing on integrated, comprehensive packages.
The Postmedia podcast family is growing every day. We bring original Canadian content to our listeners across the country. Our podcasts range from business to sports to true crime.
Do more with integrated solutions. When you partner with Postmedia Solutions, your clients gain access to holistic, goal-oriented plans supported by a very experienced, talented advertising partner.
Postmedia is one of Canada’s largest news networks
Our mission is to make big things happen for brands.
Our solutions are designed to help your clients reach the right audience at the right time. Our editorial and commercial content solutions help advertisers leverage Postmedia's brands and audiences to drive performance, connect and ultimately, build lasting relationships.
We know that professional news and engaging content are vital components to the overall brand marketing mix. Grow your client brands with us and redefine what's possible when you partner with 130+ brands.
