We collect over 100+ click interactions, 50+ user attributes and over 300+ screen view events for every page load, from our 130 owned and operated digital brands, to enhance our 1P data for creating audience segments.

• Audience:

  • The value of our audience is coveted because we cover every corner of the Canadian market
  • Our immense and loyal audience generates actionable AI insights from billions of audience signals
  • Deep audience knowledge drives relevant outcomes

• Reach:

  • Nationwide platform of trusted brands with local reach
  • Eco-system of premium audience partners to expand reach beyond the Postmedia Network

• Targeting:

  • Advanced audience targeting driven by extensive 1P data
  • Innovative technology with broad to hyper local audience targeting capabilities
  • Deep analysis of audience demographics and behaviors identify those who will be most receptive to your message

• Canadian:

  • Rooted in Canadian culture from urban city centres to remote communities
  • Trusted content, credible information, brand safety and audience result in superior exposure

• Processing: Using cutting edge technology Postmedia visitors are processed on-device allowing for all user behaviours to be updated in milliseconds with minimum drop off.
• Connecting: On-device audience collection gives Postmedia access to up to 40% additional users who would otherwise be invisible due to cookie blocking browsers.
• Rich Data: Faster data processing gives Postmedia richer insights into our users and what their behaviours and interests are.

We make it easy.

We offer data driven strategies by collecting more data and building unique audience in real time across all cookie-blocked browsers.

Our data is fully compliant with evolving privacy laws.

Modern day advertisers need modern day tools and Postmedia’s shift to the cookie-less DMP provides the opportunity to unlock rich insights to target audiences across the open web. Building on this success clients now have access to Data Clean Room capacities.

Data Clean Rooms are a privacy first closed environment to allow advertisers to connect their first-party data with the publisher audience data for analysis, segmentation and activation.

Explore the Possibilities

Our collection of 1P data, DMP technology and Data Clean Rooms offer advertisers segmentation capabilities like never before.

• Connect with our unique data seamlessly while keeping everyone’s data safe.
• Access Postmedia’s high-quality data to understand customers and market effectively.
• Activate 100% of your audiences, in our environment.
• Complete Privacy compliance.
• Scale across our full range platform.